The Optimising Blog

Come learn more from the team that powers Optimising as well as other relevant industry news.

We’re proud to be a Shopify SEO Partner

Optimising is now an official Shopify Plus Partner, joining a very exclusive club of the best agencies in the market working on the Shopify platform

26 Apr 2022 Read

We’re on the move!

Optimising has moved to a brand new office! Check out our new digs and why we decided to upgrade.

12 May 2022 Read

Getting down n’ dirty at CERES

Optimising supports not-for-profit organisation CERES through volunteer work, pro-bono work, and funding. We spent a day getting our hands dirty to learn more about their mission.

29 Mar 2022 Read

Dumb Question: What are Meta Descriptions and why are they important for SEO?

What is a Meta Description? We break down how to write a great Meta Description and why it's so important.

22 Feb 2022 Read

Meet the Team: Marnie

Marnie is one our superstar Swinburne grad students! At just twenty one she’s already making huge moves in her PPC career. Find out more about Marnie as she shares a little bit about her life in and out of the Optimising office.

2 Feb 2022 Read

We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the Planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

Find out more

We're working with the Odonata Foundation to Save the Eastern Barred Bandicoot

Find out more

We're real people! Meet
the Optimising team!

Optimising is no ordinary SEO agency. We've brought together the best people in our industry to deliver best in class solutions.

Our team is made up of skilled individuals who consistently deliver leading solutions. A team of brilliant minds who aim to transform the business of our clients through clever, outside of the box solutions.

We are a highly experienced, dynamic group of professionals specialising in creating game changing SEO campaigns.

Meet us