SEO Blog

How Mozcon 2016 blew us away

Once a year, we make the trek over the the USA to attend an industry conference. It’s a chance for us to stay up to date with the latest developments in the global SEO industry. We find the conferences run in the USA provide us with better value, and better access to a higher number of wor...

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SEO Like It's 1999

Each week at Optimising, we put together a little presentation (aptly titled "SEOhhh") and discuss it together as a team. Last week we went through some old school SEO tactics that worked at the time  (OK, maybe a little after 1999), but were always going to be a terrible idea.Meta Keywo...

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PageSpeed Insights Suggestions Explained

You may have been forwarded results from Google's PageSpeed Insights or Pingdom before. It is certainly a great tool, but some of those items will have little to no impact, or be impossible to fix with your current website setup.Here we will break them down a bit so you can determine whi...

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Examine your New Business Idea

There's nothing quite as exhilarating as coming up with a new business idea.The imagination goes into overdrive; you see the doors of your new restaurant opening to eager guests and picture your product in every funky homewares shop.Don't get me wrong; it's a wonderful thi...

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Hit a Home Run on Google Search

So you’ve launched your new website and it’s looking pretty spiffy.You can’t wait to see the virtual traffic counter start kicking over and your target audience loving what they see.After a few days you decide to check where it’s all at on Google. You hit search and...

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Online Marketing Trends You Can’t Ignore

Last year, 12.5 million Australians over 18 accessed the internet on their smartphones, mostly immersing themselves in social media, entertainment and gaming.There's no escaping the fact that online marketing is now part of our every day culture and, if you want your business to stay ahe...

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