The Optimising team joined the 2025 Australian Web Awards in Melbourne as proud SEO category sponsors, celebrating standout digital work and industry progress.

Celebrating Web Excellence at the 2025 Australian Web Awards

We're proud to announce our 2025 partnership with the Odonata Foundation, supporting their innovative Recovery Model to protect Australia's threatened species.

Optimising and Odonata Foundation

Get to know a little more about Jee and how she came to be an SEO Specialist here at Optimising!

Meet the Team: Jee

If you want SearchGPT and Gemini to like and respect you, all you need to be doing is this.

AI Search Indexing and SEO

Hear all about the first 1% for the Planet meetup in Melbourne, hosted by Optimising!

Optimising Hosts 1% for the Planet’s First Melbourne Meetup

We review dozens of RFPs each year, and have seen firsthand how the quality of an RFP can make or break a project's success. Let us share what we've learned from both sides of the process.

SEO RFP

Optimising chats with Mobilise CMO Anthony Alsop to find out more about the organisation. We discuss their mission and goals, their partnership with Nedd Brockmann, and how they benefit from Optimising's SEO work!

Learning About We Are Mobilise

Optimising speaks to the Portable team to find out more about their services, as well as their journey to becoming a B Corp.

B Corp Spotlight: Portable

Get to know one of our Optimising SEO Executives, Isabelle

Meet the Team: Isabelle

The Optimising team reveals their top pick for gifts this holiday season

Optimising Christmas Gift Guide

We chat to Optimising team member and SEO Specialist, Daniel!

Meet the Team: Daniel

We’re excited to introduce our latest 1% for the Planet partnership with ‘Cultivating Community’!

B Corp Spotlight: Bellroy

Interested in learning more about Optimising SEO Specialist, Ellie Handberg? Read her meet the team interview to learn about why she loves SEO!

Meet the Team: Ellie

Trying to be more environmentally conscious in the workplace? Then you need Optimising's Captain Planet! Read about our environmental projects here.

Captain Planet: introducing environmental initiatives at work

Fellow B-Corp Veneziano taught Optimising how to make the perfect brew.

Visiting Veneziano Coffee Roasters

How do you expand your website so it’s just as visible on Google in your new country as it is at home? Read more.

International SEO: How to expand your website to another country

Optimising recognises all the exciting innovation in the digital space at the AWIA's Australian Web Awards!

Celebrating the Australian Web Awards

We talk to Maddy about why she loves working at Optimising, words of wisdom for those starting in SEO and why you should always fake tan on a Thursday.

Meet the Team: Maddy

From gardening to SEO. Learn more about what makes Clara tick!

Meet the Team: Clara

During the month of March Optimising celebrated B-Corp Month. B Corporations came together to discuss what it means to be a B Corp and this year’s theme of ‘Go Beyond'!

Go Beyond: Celebrating B Corp Month!

WebSavvy Founder and CEO, Mike Rhodes explains how you can utilise Google Ads to further optimise your SEO campaign.

How Google Shopping can work with and improve your SEO

Optimising has retained Google Premier Partner status for 2023 and is in the top 3% of high performing businesses. Read more!

Awarded Google Premier Partner 2023

Aside from delivering killer results for our clients and keeping up with the innovative industry of SEO, Optimising is always looking for ways to make a difference.

Making a Difference in 2022 & Beyond!

Swinburne Graduate, Marcus talks through how he made the transition successfully with Optimising’s Work Placement Program

Learning From the University of Experience

Senior SEO Specialist Fran Del Rosario explains what backlinks are and whether they really do live up to the hype.

Dumb Question: What are backlinks in SEO and why do they matter?

GA4 is set to replace Universal Analytics in mid 2023, but is it worth migrating to the new platform? We weigh up the pros and cons of GA4. Read more.

GA4: The Advantages and Disadvantages

In this handy guide, we explain the evolution of Google Analytics, why it's useful and who should be using it.

GA4: Your Introductory Guide to Google Analytics

Why we prioritise mental wellbeing in our workplace

Dumb Question: What is a Google Business Profile and why does it matter?

Find out more about Optimising General Manager, Dan Morrison! From what he loves about Optimising to his childhood nickname.

Meet the Team: DanM

Optimising team members attended the DMA conference to learn more about the digital marketing world outside of SEO & network with the industry's best.

A Day at the DMA Conference

Optimising breaks down the difference between on and off-page SEO, and whether one is better than the other.

Dumb Question: What is the difference between on-page and off-page SEO?

We've refreshed the website with new copy and exciting graphics as well as making some technical upgrades to the backend.

We’ve upgraded our website

Optimising has been awarded Google Premier Partner status in 2022, recognised for being a leading Australian PPC agency.

We’re a 2022 Google Premier Partner

Find internal linking opportunities using Screaming Frog with our easy, step-by-step guide. Improve your SEO with the power of internal links.

Find internal link opportunities using Screaming Frog

Optimising is now an official Shopify Plus Partner, joining a very exclusive club of the best agencies in the market working on the Shopify platform

We’re proud to be a Shopify SEO Partner

Optimising has moved to a brand new office! Check out our new digs and why we decided to upgrade.

We’re on the move!

Optimising supports not-for-profit organisation CERES through volunteer work, pro-bono work, and funding. We spent a day getting our hands dirty to learn more about their mission.

Getting down n’ dirty at CERES

What is a Meta Description? We break down how to write a great Meta Description and why it's so important.

Dumb Question: What are Meta Descriptions and why are they important for SEO?

Marnie is one our superstar Swinburne grad students! At just twenty one she’s already making huge moves in her PPC career. Find out more about Marnie as she shares a little bit about her life in and out of the Optimising office.

Meet the Team: Marnie

Wondering how much you should spend on online ad spend? eCommerce expert Iain breaks down the recipe for success.

How much should successful Aussie eCommerce stores budget for online ads spend?

The team-led approach provides the opportunity for multiple and varying perspectives on a single client campaign. Hear how Optimising works together on projects.

Pods and the power of collaboration

This month, I’m asking our Paid Media Specialist, Nick Parkison, how the PPC ecosystem works and what a quality score means.

What is a quality score and why does it matter to my Google Ads campaign?

We are proud to announce that Optimising is now a certified B Corporation!

We are B Corp Certified!

For many digital marketers more focused on lead nurturing and customer engagement, an FAQ page makes sense... or does it?

Do you need an FAQ? - A Frequently Asked Question.

Taylar is one of the newest on the team but joins us with a heap of experience. We're sure you'll be as excited he is on our side when you get to learn a little more about what makes him tick.

Meet the team series: Taylar

Henry has been with us for a few months now and is already making big strides in his SEO career. Get to know him a little better here!

Meet the team series: Henry

Anastasia joined us a few months ago and is already making her mark as an important member of the Optimising team.

Meet the Team Series: Anastasia

One of our standout values Always Learning is definitely relevant for one of our newest graduates, Amy! Learn more about her experience so far working at Optimising.

Meet the Team Series: Amy

Still stumped on finding the right Mother's Day gift? Here are a few of our Top Picks from our client community.

Our Picks For Mother's Day

Earlier this year we commenced our 2021 graduate program, in partnership with Swinburne University, and we couldn’t be happier with the results.   Over the last two months, our grads have demonstrated a growth mindset, endless enthusiasm and most of all a determination to learn all things SEO! We caught up with Marcus to find out what inspired him to apply for the program and also what he’s currently working on…

Meet the Team Series: Marcus

How one Melbourne startup is leveraging online communities

Content can be the key to achieving your marketing and sales goals, but it's got to be done right.

Do you have the right content strategy?

Optimising has joined the ‘1% for the Planet’ initiative. This means we have now committed to giving 1% of all our revenue back to our planet via verified not-for-profit organisations.

We're giving 1% for the Planet

Find out the ways you can use Google Search Console to improve your Shopify SEO. 

Improve your Shopify SEO with Google Search Console

Apps are great for adding function, but can also really hurt your website performance and SEO.

Are apps bad for your Shopify SEO?

A common problem with Shopify and many other platforms, we found a new client who had $73,000 of revenue tracked incorrectly that can be fixed in 1 easy step.

eCommerce Revenue errors in Google Analytics

Like any platform however, Shopify has its limitations, and for those users wanting to optimise their Shopify site for SEO, here are some technical problems to be aware of, and how to work around them!

The most common Shopify technical issues and how to fix them

We sat down with one of our brightest SEO minds, Jim who works on many of our clients SEO campaigns. Learn more.

Meet The Team Series: Jim

We sat down with one of our newest employees, Harry, to find out more about how he's settling into during this new normal and how he's finding the whole work from home thing.

Meet The Team Series: Harry

Slack is by no means a new kid on the block, we've been using it here at Optimising since early 2014! Here's our pro tips.

How We Work: Slack

We've all heard the rumours that Google uses their Analytics data to impact rankings of your site. Now we put the myth to bed.

'Google Analytics as a Ranking Signal' Myth Busting

Like many teams and businesses across Australia, we have operated remotely for the last 9 weeks and have acclimated to this new “normal”. Here is our plan.

Optimising COVID-19 Office Action Plan

How Optimising is adapting to these strange times. Spoiler: Communication, Positivity, & Feedback.

Working smarter in the age of COVID-19

Hi, I’m Felicity and here’s the story about how I landed my position here at Optimising! Still technically a student at Swinburne University of Technology.

How Felicity became an SEO Specialist

Being immersed in it for the past 11 years, I’ve been fortunate to meet some fantastic people that I'm lucky enough to call good friends. Read more.

Come see us at Online Marketing Sydney Conference

It isn’t every day that you get to go to a black tie event at Australia’s most iconic building - the Sydney Opera House. Read more.

SEMrush Search Awards 2019 - Recap

When we started the Optimising rebrand process 12 months ago to celebrate 10 years in business, we had a few things in mind. Read more.

Welcome to the new Optimising website

We loved hosting the last "Melbourne SEO Meetup" so much that we signed up to be the hosts for the May event, which was held last night.

Melbourne SEO Meetup Recap - Tuesday May 7th 2019

Optimising hosted the Melbourne SEO Meetup in April 2019.

Melbourne SEO Meetup recap - Tuesday April 2nd 2019

As 2018 comes to a close, it’s time to take a little time to reflect on what has happened in the last year at Optimising - where has that time gone!

2018 Optimising wrap up

We’re all really excited about the SEMrush Awards in a few weeks. No, not just because we’re nominated - that's just a nice bonus. Read more.

Getting to know the top young search professionals of 2018

While the team are super pumped about it, I can hear many of you saying “What’s that and why should I care?” Read more.

We're up for 3 SEMRush Search Awards!

This year I was fortunate enough to tick two major items off my bucket list: visit the HQ of the Google, and attend the best SEO conference on offer.

Living the SEO Dream at GooglePlex, Tesla and MozCon

There has been something we've kept a little bit quiet. It's hard to believe it, but Optimising is celebrating 10 years since we established our business.

It's time for a change

Although quite a new player in the direct Australian market, there is no denying it has changed the direction of buying online around the world. Read more.

Amazon Prime Australia

Last week Google announced a shiny new dashboard built specifically for agencies to manage their lists of client Google My Business locations.

Google My Business agency dashboard

John Mueller gave a presentation at Search Marketing Expo (SMX) Munich which has revealed some interesting new details about Mobile-First Indexing.

We’re tracking Google’s Mobile-First Indexing, here’s how you can too

In its ninth year, the Reddit Secret Santa brought together users from over 150 countries with goal of spreading “goodwill and joy to one another.

Reddit Secret Santa: The biggest secret santa in the world

Businesses tend to run a variety of online marketing initiatives as part of their overall digital strategy. Read more.

UTM Codes - the secret to better campaign tracking

The AWIA Australian Web Awards allows Australian digital agencies to submit their most innovative client work and be recognised by their peers. Read more.

2017 Australian Web Awards

7 Questions You Should Be Asking Your SEO Manager

This month, I had the huge honour of being flown to San Francisco to join 150 Google Maps power users from 62 countries. Read more.

Local Guides Summit 2017 recap

The $199 Google Home is the long-awaited smart home speaker from the World’s best-known search-and-everything-else-on-the-internet company.

Google finds a new home in Australia

We have been doing video reports for our SEO & PPC customers for a couple of years now. We discuss our setup & process here. Read more.

Our new video studio setup

In something a little different for this blog, I thought it might be interesting to share some of the resources that I rely on to be a better SEO'r. Read more.

35 SEO resources I couldn't live without

Here at Optimising HQ, it’s no secret we work hard. Cooped up in our office, rarely seeing the light of day. Read more.

Richmond's best cup of coffee

To stand the best chance of SEO success in 2017 and beyond, you need to be better than #1. But how is that even possible? Read more.

Featured snippets - Your guide to being better than #1

As much as the team despises every time I change a system or process, I can’t help trying out bleeding edge software. Read more.

Our new project management software, Ora

Daniel and I just got back to our pilgrimage to what is becoming our favourite SEO conference of the year. Read more.

Mozcon 2017 wrap up

You might have started to hear some whispers online about the full rollout of Google Posts - but what are they & how can you use them properly?

The ultimate guide to Google posts

It's no secret that Optimising is an office of dog-loving individuals. Big dogs, small dogs, old dogs, and puppies, we do not discriminate. Read more.

Optimising is a dog-friendly workplace - Here's why.

Simon Lawrenson, head developer at Optimising isn't all 1's and 0's, he loves to travel, skateboard, and explore his adopted home, Melbourne. Read more.

Ponytails and CSS - Getting to know Simo

Smartphones are ingrained into our daily lives. In fact recent research shows that users interact with their phones 150 times on average during a day.

Mobile Design: Faster is better, less is more

Digital Campaign Manager, Linda, was selected to participate in 'SheLeads', a leadership training program for women from Google Premier Partners.

10 things I learnt at Google "SheLeads" leadership training

Ever since Meldium was bought out by LogMeIn in 2014 it has been going downhill. The product was never improved. Read more.

Alternatives to Meldium Password Manager

Writing content that will add real benefit to search engine rankings doesn’t need to be a complicated process. Read more.

Creating the perfect content for your small business website

Ever since I jumped on my very first Kmart skateboard as a 10-year-old, I was never interested in learning how to perfect the art of the kickflip or ollie.

The very first boosted board V2 in Australia

I recently found out that there really are people (not robots from the future) running Google. Here I discuss what Google's Sydney office is all about.

The Optimising Blog

Celebrating Web Excellence at the 2025 Australian Web Awards

Optimising and Odonata Foundation

Meet the Team: Jee

AI Search Indexing and SEO

We value purpose over profit and take action.

Partner with
the real deal

Optimising

Services

The Optimising Blog

Celebrating Web Excellence at the 2025 Australian Web Awards

Optimising and Odonata Foundation

Meet the Team: Jee

AI Search Indexing and SEO

We value purpose over profit and take action.

Partner with the real deal

Optimising

Services

Partner with
the real deal