The Optimising Blog

Come learn more from the team that powers Optimising as well as other relevant industry news.

Understanding WebMCP

WebMCP is a new web standard that lets AI agents interact with your website directly. Here's what it means for ecommerce and service businesses, and what to do now.

23 Mar 2026 Read

Reddit and LLM Visibility

Reddit is the #1 cited source on ChatGPT in 7 out of 10 Australian B2C categories. We analysed AI Overviews, ChatGPT, and Gemini data to show why brands can't ignore it.

17 Mar 2026 Read

Which Franchise Brands Does AI Actually Recommend in Australia?

We tracked 9 Australian franchise brands across AI Overviews, AI Mode, ChatGPT, and Perplexity. McDonald's is invisible. Jim's Group leads. Here's the full data.

17 Mar 2026 Read

Understanding UCP: Why the Internet is Becoming One Giant Storefront

Universal Commerce Protocol is turning the internet into a single storefront. Learn how UCP connects product data, identity, and payments so customers can buy without leaving the conversation.

17 Mar 2026 Read

SEO RFP

A practical guide to writing an SEO RFP that gets better proposals and better results. Written from the agency side after reviewing hundreds of RFPs over 15+ years.

17 Mar 2026 Read

We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the Planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

Find out more

We're working with the Odonata Foundation to Save the Eastern Barred Bandicoot

Find out more

We're real people! Meet
the Optimising team!

Optimising is no ordinary SEO agency. We've brought together the best people in our industry to deliver best in class solutions.

Our team is made up of skilled individuals who consistently deliver leading solutions. A team of brilliant minds who aim to transform the business of our clients through clever, outside of the box solutions.

We are a highly experienced, dynamic group of professionals specialising in creating game changing SEO campaigns.

Meet us