About
Who We Are
An innovative technical SEO agency
Our technical expertise allows us to tackle complex SEO problems where others struggle, uncovering hidden opportunities that drive real ROI.
Our work spans technical SEO, content strategy, platform migrations, and AI search visibility - tailored to your specific industry and goals. As search evolves beyond traditional engines, we help businesses get found in AI platforms too.
Our formula is simple: a passionate and experienced team, ethical and innovative processes, and data-driven methodologies that adapt as search changes.
Our Story
Optimising was founded in 2008 by Daniel and James. From a tiny shared office to one of the leading digital agencies in Melbourne, Optimising has grown significantly while still adhering to our core values.
We made the deliberate decision to focus exclusively on SEO - it's all we do, and it's what makes us different.
Ultimately, what has kept Optimising at the head of the pack is our dedicated and passionate team. In a very competitive and constantly changing market, it's our attention to detail and innovative approach which sets us apart.
We believe in complete transparency, you'll always know exactly what we're doing and why. Our technical foundation means we can identify and solve complex SEO issues that most agencies miss, while our creative strategies ensure your brand stands out in crowded markets.
Making a Difference
B Corp Certified SEO Agency
Becoming a certified B Corporation (or B Corp) was no easy feat!
To successfully qualify as a B Corp, companies need to demonstrate how they are putting purpose before profit and are graded within five categories including governance, employees, community, customers, and the environment.
We Give 1% for the Planet
When it comes to helping the environment, we put our money where our mouth is.
By joining the 1% for the Planet initiative, we are committed to donating one percent of our revenue to environmentally-focused not-for-profit organisations.
Pro Bono SEO work
At Optimising, we believe in making a difference beyond just financial giving.
Each year, we dedicate hundreds of hours to pro-bono services and provide in-kind support to amplify causes through SEO.
We're Active in the Community
At Optimising, we are committed to supporting our local community groups by engaging in important environmental and social work. We commit to at least 50% of our expenses going towards independent, local suppliers, and we are constantly striving to increase this.
By also volunteering locally, we support exciting new projects, workshops, and events that aim to educate the community and help preserve our environment for generations to come.
Creating a positive impact is a priority for us at Optimising. Whether through our extensive recycling and in-office environmental efforts or funding new community projects, we enjoy getting involved.
They're talking about us...
Optimising is recognised as one of Australia's leading SEO agencies.
We hold a number of accreditations that reflect our commitment to both the quality of our work and the way we operate as a business.
We're also regularly nominated across major search marketing award programs and occasionally find ourselves in the press when the topics we work on - AI search, sustainable business, and the evolving SEO landscape - attract attention.
We're active in the industry
We don't just do SEO - we want to make the industry better!
Come find us at one of the many events our team run and attend.
Our Team
Optimising is more than just an SEO agency. We’re a team of brilliant digital minds who aim to transform the business of our clients through clever, outside of the box SEO solutions for our clients.
What makes Optimising a truly special place to work is our collaborative and learning-oriented approach. We are invested in helping our team grow and learn more about SEO and digital marketing by providing collaborative working styles and shared resources.
At Optimising, we’ve created an environment that celebrates teamwork and work-life balance. We want our team to feel excited to come to work every day so we’re serious about promoting a culture of respect, inclusion and enjoyment.
Harry McNamara
Head of Client Services
Nick Parkinson
Daniel Zuccon
Co-Founder
Daniel Estabillo
SEO Specialist
Skye Baker
Head of People & Culture
Alexander Costin
SEO Specialist
Jim Ferguson
James Richardson
Co-Founder
Ben Veress
Content Specialist
Ellie Davis
SEO Executive
Brandon Foster
SEO Specialist
Niamh O'Higgins
Content Specialist
Dan Emery
SEO Lead
Taylor Brammer
SEO Specialist
Millie
Luka Domic
SEO Executive
Join our team
At Optimising, we strive for one simple goal: which is to do great work for our clients.
This has been the goal since we started 18 years later, our credentials show it.
Whether you’re a Senior SEO Lead or a SEO Executive, you’ll be working with a stellar bunch.
Our rotating list of diverse and inspiring clients makes our work constantly stimulating and interesting. The cherry on top? You’ll be having plenty of fun in between.
What our clients say
Shai Rotman
June 2026
The team at Optimising are my go to for all things SEO especially in the age of LLMs!
Adam & Jasmine Wilson
June 2026
These guys are attentive and get results. We've been top ranked across desired keywords consistently, for 5+ years. Very happy with Optimising and their service.
Beverly Wagner
June 2026
Optimising are a highly professional group who have assisted us in navigating the constantly changing face of SEO for some years now. They go above and beyond requirements in what they do for us, always in a very friendly, human way, acting quickly where necessary and keeping us informed at all times. They keep us front of mind with our clients and new business and I certainly put my trust in them to handle the new AI challenges that are emerging. Well done guys!
Erika Kovacs
June 2026
We have been working with Optimising SEO for more than five years and can highly recommend them for their professional, responsive, and results-driven service. Throughout this time, we have worked with several members of their team and have always been impressed by the effort they put into understanding our unique business and specific goals. Their approach is both highly professional and genuinely personal, making us feel valued as a client rather than just another account. The results they have achieved for our business have been excellent. A special mention goes to Brendon, whose knowledge, expertise, and positive attitude are second to none. He has always been willing to go above and beyond to help us navigate a wide range of challenges and opportunities. His advice is practical, insightful, and consistently delivers real value. If you're looking for an SEO and digital marketing partner that truly cares about your business and delivers measurable results, I would not hesitate to recommend Optimising SEO.
Anne Reid
June 2026
Fantastic SEO agency with deep ecommerce expertise. The team is knowledgeable, responsive, and focused on delivering real results. Highly recommend.
Cameron McKerchar
June 2026
The team at Optimising have been amazing to work with. They take the time to understand what your actual goals for the business are and develop a comprehensive plan to deliver and then constantly provide feedback and advice on how to achieve the desired outcomes. We have seen significant uplift in our SEO presence online since the relationship began and the team continue to deliver. Highly recommended for any business wanting to drive traffic to their website.
