Creative SEO solutions for complex digital situations

What We Do

An innovative & customer-centric SEO agency

We create clever campaigns and use proven techniques to deliver real and impactful results for our clients.

Our formula for success is simple: A passionate and experienced team + ethical and innovative processes 

Making a difference

B Corp

Becoming a certified B Corporation (or B Corp) was no easy feat! To successfully qualify as a B Corp, companies need to demonstrate how they are putting purpose before profit and are graded within five categories including governance, employees, community, customers, and the environment.  

Our certification serves as a reflection of our company values and commitment to making a positive impact on our employees, community and environment. 

Read about our B Corp certification

1% for the Planet

When it comes to helping the environment, we put our money where our mouth is. By joining the 1% for the Planet initiative, we are committed to donating one percent of our revenue to environmentally-focused not-for-profit organisations. 

Choosing local organisations such as Oz Harvest and Seed Mob, who align with our values has meant we can help to make a difference and give back to the environment. 

Read about our 1% for the Planet efforts

In the community

At Optimising, we’ve made an effort to directly support our local community groups doing important environmental and social work. 

By being local contributors to the Yarra Riverkeepers Association (YRA) and CERES, we’ve supported exciting new projects, workshops and events which all aim to educate the community and help preserve our environment for generations to come. 

At Optimising, we’ve made creating a positive impact a priority. Whether it be through our extensive recycling and in-office environmental efforts or funding exciting new community projects, we enjoy getting involved. 

Industry Recognised

We're great at what we do. And we’ve been recognised for it.

As a four-time finalist of the SEMrush Search Awards, we are proud to be recognised as one of the leading and innovative SEO companies in Australia.

Google Premier Partner

Being awarded Google Premier Partner status means not only do we have some pretty jazzy merch, but we are also within the top 3% of Australian SEO companies. 

We’ve been recognised by Google for our successful campaigns which have delivered exceptional results for our clients. We’ve worked hard to develop and grow as an agency so we’re proud to have the coveted title of Google Premier Partner. 

Shopify Plus SEO Partners

Optimising is very proud to be recognised as a Shopify Plus SEO partner. Through this partnership, we receive unique insights and additional support which helps elevate our Shopify clients to the next level.

We are trusted by Shopify to work with the most successful merchants on their platform thanks to our extensive experience and results.

Read more about our partnership with Shopify Plus

Our Story

Optimising was founded in 2008 by Daniel and James. From a tiny shared office to one of the leading digital agencies in Melbourne, Optimising has grown significantly while still adhering to our core values. We continue to put our customers first and stay on the cutting edge of SEO. 

Ultimately, what has kept Optimising at the head of the pack is our dedicated and passionate team. In a very competitive and constantly changing market, it's our attention to detail and innovative approach which sets us apart.

Optimising continues to challenge the digital marketing industry with our customer-focused and transparent approach.
James Richardson - Co-Founder

Our Team

Optimising is more than just a SEO Agency. We’re a team of brilliant digital minds who aim to transform the business of our clients through clever, outside of the box solutions for our clients.

The Optimising team are a highly experienced, dynamic group of professionals specialising SEO success.

Optimising team 2022

Join us

Whether you’re just getting started in SEO or looking to take your skills to the next level, at Optimising you’ll be working with a stellar bunch. Our list of diverse and inspiring clients makes our work constantly stimulating and interesting. 

The cherry on top? You’ll be having plenty of fun in between.

Find out more about our open positions

Partner with
the real deal

Chat with us today and we’ll get you the results you deserve.