Who We Are
An innovative technical SEO agency
We create clever campaigns and use proven techniques to deliver real and impactful results for our clients.
Our technical expertise allows us to tackle complex SEO problems where others struggle, uncovering hidden opportunities that drive substantial ROI.
We create clever campaigns and use proven techniques to deliver real and impactful results for our clients. Our expertise spans technical SEO, content strategy, link building - all tailored to your specific industry and goals.
Our formula for success is simple: A passionate and experienced team + ethical and innovative processes + data-driven methodologies that adapt to algorithm changes.
Our Story
Optimising was founded in 2008 by Daniel and James. From a tiny shared office to one of the leading digital agencies in Melbourne, Optimising has grown significantly while still adhering to our core values.
We continue to put our customers first and stay on the cutting edge of SEO.
Ultimately, what has kept Optimising at the head of the pack is our dedicated and passionate team. In a very competitive and constantly changing market, it's our attention to detail and innovative approach which sets us apart.
We believe in complete transparency—you'll always know exactly what we're doing and why. Our technical foundation means we can identify and solve complex SEO issues that most agencies miss, while our creative strategies ensure your brand stands out in crowded markets.
Making a Difference
B Corp Certified SEO Agency
Becoming a certified B Corporation (or B Corp) was no easy feat! To successfully qualify as a B Corp, companies need to demonstrate how they are putting purpose before profit and are graded within five categories including governance, employees, community, customers, and the environment.
We Give 1% for the Planet
When it comes to helping the environment, we put our money where our mouth is. By joining the 1% for the Planet initiative, we are committed to donating one percent of our revenue to environmentally-focused not-for-profit organisations.
Pro Bono SEO work
At Optimising, we believe in making a difference beyond just financial giving. Each year, we dedicate hundreds of hours to pro-bono services and provide in-kind support to amplify causes through SEO.
We're Active in the Community
At Optimising, we are committed to supporting our local community groups by engaging in important environmental and social work. We commit to at least 50% of our expenses going towards independent, local suppliers, and we are constantly striving to increase this.
By also volunteering locally, we support exciting new projects, workshops, and events that aim to educate the community and help preserve our environment for generations to come.
Creating a positive impact is a priority for us at Optimising. Whether through our extensive recycling and in-office environmental efforts or funding new community projects, we enjoy getting involved.
Industry Recognised
We're great at what we do. And we’ve been recognised for it.
Nominated for SEMRush Awards, APAC Search Awards, and Global Agency Awards to nae a few we are proud to be recognised as one of the leading and innovative SEO companies in Australia.
Shopify Plus SEO Partners
Optimising is very proud to be recognised as a Shopify Plus SEO partner. Through this partnership, we receive unique insights and additional support which helps elevate our Shopify clients to the next level.
We are trusted by Shopify to work with the most successful merchants on their platform thanks to our extensive experience and results.
Google Premier Partner
Being awarded Google Premier Partner status means not only do we have some pretty good merch collection, but we are also ranked in the top 3% of Australian agencies.
We’ve been recognised by Google for our successful campaigns which have delivered exceptional results for our clients. We’ve worked hard to develop and grow as an agency so we’re proud to have the coveted title of Google Premier Partner.
We're active in the industry
We don't just do SEO - we want to make the industry better!
Come find us at one of the may events our team run and attend.
Our Team
Optimising is more than just an SEO agency. We’re a team of brilliant digital minds who aim to transform the business of our clients through clever, outside of the box SEO solutions for our clients.
What makes Optimising a truly special place to work is our collaborative and learning-oriented approach. We are invested in helping our team grow and learn more about SEO and digital marketing by providing collaborative working styles and shared resources.
At Optimising, we’ve created an environment that celebrates teamwork and work-life balance. We want our team to feel excited to come to work every day so we’re serious about promoting a culture of respect, inclusion and enjoyment.
Nick Parkinson
Senior Performance Specialist
Harry McNamara
SEO Team Lead
Daniel Zuccon
Co-Founder & Operations
Daniel Estabillo
SEO Specialist
Skye Baker
People and Culture Specialist
Jim Ferguson
SEO Project Lead
James Richardson
Co-Founder
Isabelle Richards
SEO Executive
Kesha Sun
SEO Specialist
Ashleigh Friedland
SEO Executive
Ellie Davis
SEO Executive
Tom Lutrov
Senior SEO Specialist
Jack Clark
Senior SEO Specialist
Brandon Foster
SEO Specialist
Niamh O'Higgins
Content Specialist
Joel Klooger
SEO Executive
Join our team
At Optimising, we strive for one simple goal: which is to do great work for our clients.
This has been the goal since we started 17 years later, our credentials show it.
Whether you’re a Senior SEO Lead or a SEO Executive, you’ll be working with a stellar bunch.
Our rotating list of diverse and inspiring clients makes our work constantly stimulating and interesting. The cherry on top? You’ll be having plenty of fun in between.
