Does Facebook, Twitter, or Google + have the best CTR?
Over the past few days we have seen some big changes to Facebook, which have improved many aspects of the user experience, especially when it comes to sharing and consuming the content.
So how do all the services perform? Is it Twitter, Google Plus, or Facebook which bring the best ROI to content that is put out in the world wide web? Kevin Rose, founder of Digg and serial entrepreneur and investor, recently ran some tests using his own fan base, which bring with it some really interesting results: Wow, 17hrs later, here are the stats on my click-through experiment.
My audience
Twitter: 1.2M followers Google Plus: 128k followers Facebook: 235k subscribers
Clicks
Twitter: 5,391 Google Plus: 2,513 _Facebook: _8,356 The above numbers show that Facebook users are very willing to engage with content.
Will these stats change the way you spread your content or message?
James Richardson
Co-Founder
James is Co-Founder of Optimising who’s worked with everyone from national retailers and franchise groups to fast-growing eCommerce brands. He’s as interested in how AI engines send traffic as he is in old-fashioned rankings, and spends a lot of time testing how brands show up across search.
He started out running sports fan sites and early eCommerce stores, picked up a few senior sales and marketing roles at ASX-listed companies, then decided to build the kind of SEO agency he actually wanted to work at. Outside work, James is usually being out-negotiated by his three daughters, hosting very serious pretend tea parties, or supervising yet another cubby house build in the lounge room.
