SEO & AI Services
An SEO Agency with Results-Driven Search Strategy
Your next customer is probably starting with a Google search or an AI assistant. They are comparing options, reading reviews, and looking for a brand they can trust. Your website, content and online reputation all play a role in whether they choose you or keep scrolling.
Strong visibility in search means more of the right people discovering you at the right time. When your site is set up properly, it works as a reliable acquisition channel, bringing in qualified enquiries and sales without constant ad spend.
We blend SEO and GEO (Generative Engine Optimisation) so your brand can appear in Google’s results, AI Overviews and the answers generated by tools like ChatGPT and Perplexity.
Why Focus on Search Visibility?
Don’t look for your customers, let them find you
If you rely on your website for leads, sales or credibility, search matters. Google is still the biggest way people find businesses. Improving where and how you appear in those results is one of the most effective long-term ways to grow.
At the same time, AI assistants such as ChatGPT, Perplexity and Gemini are influencing how people research and shortlist brands. Our strategies are built to support both:
- Strong rankings and click-throughs from Google
- Clear signals that help AI tools understand, trust and reference your business
Search is not a standalone channel. It works best alongside your design, branding, PR, content, paid media and offline activity. When everything lines up, it becomes easier for both people and machines to understand what you do and who you are for.
What we do in a search-focused campaign
Increasing brand visibility everywhere
A good strategy does more than “tick SEO boxes”. It clarifies:
- What you offer and who you serve
- How customers talk about their problems and needs
- Where you should be turning up in search results and AI answers
From there, we improve how your site is structured, written and technically set up so:
- Google can crawl, understand and rank your pages
- Customers can find what they need and take the next step
- AI systems have clear, trustworthy information to work with
The aim is simple: more relevant visitors, more enquiries and more revenue, supported by the right search and AI foundations.
Our Specialised Capabilities
Search Campaigns
Grow your organic channel with strategies that support your broader business goals, not just keyword rankings.
We focus on:
- Ongoing improvements that build sustainable traffic over time
- Regular analysis that turns data into clear, prioritised actions
- Approaches tailored to your market, competitors and growth plans
- Monitoring how your brand appears in both Google and AI-generated answers
Technical Audits and Project Based Work
Get a clear view of what is holding your site back, from technical issues to content gaps and AI-readiness.
Our work includes:
- Detailed checks across site structure, crawlability and performance
- Review of content, internal linking and schema for both search and AI
- Practical recommendations with a clear order of priority
- Action plans for quick wins and longer-term improvements
Website Migrations
A redesign or platform change should not cost you years of organic performance.
Our migration specialists handle:
- Planning that protects your existing visibility and revenue
- Mapping, redirects and information architecture that make sense to users and search engines
- Post-launch monitoring so traffic, conversions and AI visibility stay on track
We treat migrations as both a search and GEO exercise, keeping Google and AI tools aligned on your new site.
AI & LLM's
Navigate the evolving search landscape with strategies designed for AI-powered search experiences.
Our AI-focused services include content optimisation for large language models and AI search features, strategic planning for voice search and conversational queries, and future-proofing your presence for emerging search technologies and platforms.
The Optimising Difference
With over 17 years of experience across hundreds of campaigns, our Melbourne-based team of technical specialists creates solutions that support your broader marketing and sales goals.
- Build strategies around your market, margins and internal capacity
- Use AI tools to speed up analysis and quality control, not to replace thinking
- Report clearly on search performance, leads, revenue and emerging AI metrics
- Act as an extension of your marketing team, not just an external supplier
We dedicate significant manual effort to building engaging websites with solid technical foundations and valuable content, earning trust through genuine expertise rather than shortcuts.
Case Studies
Some of our many success stories
Let's Get Specific
When it comes to SEO, the details matter. Beyond the big-picture strategy, we specialise in technical deep-dives, smooth migrations, and local visibility improvements. Whether you’re running a single-location business, scaling nationally, or building an eCommerce store on Shopify, we focus on the practical work that drives lasting results.
Some of those things we can help you with include:
