24 Oct 16
Who needs SEO?
Search Engine Optimisation (SEO) is something that needs to be done by anyone operating a commercial website. Google is the biggest opportunity you have to reach new customers and the most effective long-term way to reach new customers is a better ranking through SEO.
SEO is a vital part of any complete digital marketing strategy, and should be considered in conjunction with all other parts of your marketing mix such as design, branding, PR, content, and offline advertising.
By using experience gained over many years, and hundreds of campaigns, we tailor a solution that will get you the results you need, and fit in with your internal marketing and sales objectives.
What we do in an SEO campaign
Research and Strategy
The first step in any successful online campaign is the initial research and analysis. In terms of SEO, this is finding out the keywords that your customers are using to find a product or service combined with a detailed strategy is vital.
This strategy may include technical On-Page SEO issues, content strategies, UX changes, and much more.
Technical Guidance & Assistance
Most developers will be aware of the basics of SEO, but rarely will they be specialists.
Optimising can help bridge that gap, or remove the gap entirely with our technical SEO expertise.
We can either work with your existing developers to improve the technical SEO, or work directly on your website to make those changes ourselves.
Some of the general elements of On-Page SEO we look at include:
The other important aspect of a successful SEO campaign is ensuring the elements not on your website, that Google can see, are in order.
The first step is link building, which is no longer a numbers game, it's quality over quantity.
We like to be flexible with the Off-Page SEO that we do, as something that works really well for one client might not have the same impact for the next.
Reporting and Analysis
Without proper analysis and reporting, the success of a campaign can be difficult to measure. Optimising prides ourselves on our monthly reviews and reporting, not only to provide transparency to our clients on the progress of their campaign, but also to allow us to review on the progress and strategise how we continue with positive momentum on the campaign.
Optimising uses proprietary ranking and reporting tools, as well as written, audio, and video mediums to provide you and your team with constant updates on your campaign.
Types of SEO Campaigns
No business or SEO campaign is exactly the same, which is why we are flexible with the engagement options we offer to our clients:
SEO is not an overnight solution. It is a long-term strategy, that will provide long-term results for your business.
For most clients, an Ongoing SEO campaign is most suitable. This campaign allows us to provide initial and ongoing technical SEO advice and changes rather than a set and forget option. Additionally we provide you with monthly ongoing Off-Page SEO including link building, content, strategy and reporting.
Optimising acts as your In-House Online Marketing team whilst providing you with the experience and drive your website needs.
If you have a solid In-House team, or would like to dip your toe in the water, Optimising can provide you with an in depth insight into the SEO issues your website faces.
Delving into all areas from the On-Page technical issues, content issues, and hosting, to Google Analytics and backlink issues.
No website is the same, and neither are any of our audits. Our team are specialists in getting to the bottom of even the most challenging issues.
When you are launching a new website, ensuring that you maintain your rankings, and don't undo all the hard work you have put in to achieve them should be priority number one. Optimising can help by working with your developer to ensure that the migration from the old to the new goes as smoothly as possible. A few factors that you need to consider and carefully plan for are: ensuring that pages are redirecting correctly, all old content is carried over, no links are lost, and that Google understands the migration process.
Man With A Van SEO Case Study
Man With A Van is a household name in the moving game. Established over 10 years ago, it has single-handedly changed the moving industry. When we first spoke to Man With A Van, they were concerned they were best-known brand in the market, yet they were struggling to see this reflected in the Google Results.
Through some extensive work on-page, accompanied with some smart link building, we've been able to return them to the top of the rankings, where they rightly belong.
"James and the team have been an integral part of our business, especially assisting in our internet strategy."
CEO, Man with a Van.