The Leading
Melbourne SEO Agency

Optimising is a Melbourne based Search Engine Optimisation (SEO) business offering a comprehensive range of SEO, Paid Ads (Google Ads), and Social Media Ad Campaign solutions.

The Optimising team are a highly experienced, dynamic group of professionals specialising in generating websites primed for success, ensuring a positive return from clients online presence.

At Optimising, we only believe in playing to win.

Discover more

We help you reach new heights.


Get ahead of the pack with our industry leading Search Engine Optimisation. Our technical SEO strategies and highly specialised methods, targeting over 200 search engine ranking factors, focus on achieving industry leading search engine ranking results.

Paid Search

Google Ads is the channel that will result in more visibility instantly. Throw in an array of our specialised methods, plus Remarketing and online shopping platforms, and we’ll show you a bulletproof ROI.


Social media has evolved from just being a place to post holiday snaps - it’s also an advertiser’s playground. Leverage popular platforms like Facebook, Instagram and LinkedIn to promote your products and services.

Our Proudest Achievements

A digital agency is only ever as good as their results, and we're lucky to have had more than a few.

From small business to enterprise, our skills and experience knows no bounds.

Bali Body

Founders David Oosterloo and Laura Foley initially made a name for their range of vegan-friendly skincare products using social media. Now Optimising are helping them to achieve their endless summer by competing with major brands using traditional digital search channels too.

Read more

Man With A Van

While Man With A Van have been busy moving people around Melbourne, we've been working hard in the background since 2013 helping to improve their digital presence and move them ever higher up the search results!

Read more

Richmond Football Club

Think Richmond have been kicking plenty of goals recently? They’ve kicked a lot more behind the scenes in the more than 7 years they’ve been working with us. From paid search to niche influencer marketing, we’ve helped their brand go even further.

Read more

New Dawn Paving

This is our classic one-two punch. Not only did New Dawn get their desired website overhaul with us, they managed to retain their keyword rankings and increase their organic traffic by 40% on the previous year!

Read more

Aluminium Trade Centre

Can old dogs learn new tricks? At Optimising we certainly think so! We helped established aluminium industry player ATC enter the once-daunting digital market. The results? 86% organic traffic growth and 100,000+ new potential clients.

Read more

We help exceptional brands accelerate their growth online.

Some of our clients' logos
Our team photo

We're real people! Meet the Optimising team!

The Optimising team is made up of a stable of digital rockstars who consistently deliver industry leading solutions.

Optimising are more than a Digital Agency. We’re talented, passionate, and client-focused. A team of brilliant digital minds who aim to transform the business of our clients through clever, outside of the box solutions.

The team are a highly experienced, dynamic group of professionals specialising in creating game changing SEO and Paid Ads campaigns.

Meet us


Meet the Team: Marnie

Marnie is one our superstar Swinburne grad students! At just twenty one she’s already making huge moves in her PPC career. Find out more about Marnie as she shares a little bit about her life in and out of the Optimising office.

How much should successful Aussie eCommerce stores budget for online ads spend?

Wondering how much you should spend on online ad spend? eCommerce expert Iain breaks down the recipe for success.

Pods and the power of collaboration

The team-led approach provides the opportunity for multiple and varying perspectives on a single client campaign. Hear how Optimising works together on projects.

Partner with
the real deal

Chat with us today and we’ll get you the results you deserve.