Australian new gTLD applications revealed

James Richardson
Co-Founder
Posted: 24 Mar 2020
Co-Founder
Posted: 24 Mar 2020
The domain name landscape is changing. Companies, individuals and organisations can now apply for their own domain name extension to use as they see fit and effectively create unlimited numbers of new domain names, and new domain name registrars.
ICANN today revealed all the applications for these new domain names:
ICANN developed the New generic Top-Level Domain Program to increase competition and choice by introducing new gTLDs into the Internet's addressing system.
It is an Internet domain name extension such as the familiar .com, .net, or .org. There are 280 ccTLDs but only 22 "generics" in the domain name system right now, but that is all about to change.
Do you think these are all good investments for their respective companies? Or will it just be another ones of those domain names that doesn't quite take off?
Co-Founder
Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.
Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.
When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.
The Optimising team joined the 2025 Australian Web Awards in Melbourne as proud SEO category sponsors, celebrating standout digital work and industry progress.
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