Click-onomics - Click Frenzy and the future of online retailing
This week Australian online retail workhorse, Power Retail, launched it's 24-hour retail spending spree, Click Frenzy to stunning success. The frenzy begins on Tuesday 20th at 7pm and has received huge sign ups and media attention from across Australia. The sale mirrors the American 'Black Friday' tradition, the weekend after Thanksgiving celebrations that sees the biggest sales day in the US retail year.
Retailers offer huge discounts on electronics, books, home appliances, bedding and everything else you can imagine. It causes some pretty rabid crowds, all clawing toward their next big bargain. For those more discerning shoppers who avoid the crowds and choose to shop online, there's Cyber Monday, the few days after Black Friday where stock is migrated into online channels and digitally hawked to the highest bidders.
It's a little more our pace as Aussies, isn't it? Luckily, this retail phenomena has now found a place with Australians, Click Frenzy begins at 7pm Tuesday with big brands looking to push their products to make room for summer stock.
These retailers include Myer, Target and Westfield with brands across fashion, lifestyle, electronics and home improvement up for dramatic discounts. With the development of smarter retailing, logistics and supply channels, direct-to-consumer retailing via internet and postage is becoming the latest retailing trend, pushing sales in the post-GFC times.
It seems the only way retailers can survive, with new and efficient online transaction methods that cut costs and improve the shopping experience into quick and simple online ordering. Watching the changes in our industry are so exciting because it reflects much larger societal changes from the interaction between technology and commerce.
It's an exciting time for Australian business so we encourage our colleagues and clients to check out this landmark in Australia's nascent digital economy. With this new advent in online retailing, it's obvious that all business should be marketing and selling online by now. If you're not sure how your business can get started, get in touch with one of the team at Optimising for a chat about your online marketing options.
James Richardson
Co-Founder
James is Co-Founder of Optimising who’s worked with everyone from national retailers and franchise groups to fast-growing eCommerce brands. He’s as interested in how AI engines send traffic as he is in old-fashioned rankings, and spends a lot of time testing how brands show up across search.
He started out running sports fan sites and early eCommerce stores, picked up a few senior sales and marketing roles at ASX-listed companies, then decided to build the kind of SEO agency he actually wanted to work at. Outside work, James is usually being out-negotiated by his three daughters, hosting very serious pretend tea parties, or supervising yet another cubby house build in the lounge room.
