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We’re a 2022 Google Premier Partner

Photo of India Murphy

India Murphy

Content Specialist

Posted: 21 Feb 2023

We’re ecstatic to announce that we’ve retained our Google Premier Partner status for 2022. Being a Google Premier Partner means we’re in the top 3% of Australian Google Partners and have been recognised as leaders in the PPC space.

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“We’re thrilled to be a Google Premier Partner for 2022. This partnership not only allows us to deliver better outcomes for our clients, but it’s recognition that our team is some of the best in the business. Not bad for a bunch of SEO’s.”
James Richardson, Co-Founder and Sales & Marketing Director of Optimising.

This achievement is especially important as the Google Partners program has undergone significant changes for 2022. The criteria for becoming a Premier Partner has been redefined, with new requirements including proven client retention and an ‘optimisation’ score of at least 70%. 

There are multiple benefits of working with a Google Premier Partner, including:

  • You can trust that we’re PPC experts as we’ve got a proven track record which has been verified by Google
  • We’re across all the latest updates and news thanks to our exclusive access to industry events and discussions with Google leaders
  • As a Google Premier Partner, we’re expected to uphold Google standards and provide excellent service to all our clients
  • Through our 24-hour advanced ad support, we can resolve any ad issues as soon as they arise
  • You get a leg up on the competition through the new beta features which are limited to Google Premier Partners
"It's great to be recognised as a Premier Partner to Google Ads, as it shows that we are continuing to utilise the latest platform features across our client's campaigns. We are looking forward to being able to have more in-depth discussions with the Google team to help us to drive the best growth across our client's campaigns in the future."
Nick Parkinson, Senior Paid Media Specialist

Photo of India Murphy

India Murphy

Content Specialist

Hailing from the gorgeous Australian Capital (yes, Canberra), India moved to Melbourne to attend the Film and Television School at the Victoria College of the Arts. Experienced in creating a range of content, India is a whiz at breaking down complex ideas and whipping them into something worth reading.

An emerging playwright, India is currently a She Writes Resident at Theatre Works and writes about teen drama, science fiction and boogieing babies.

Outside of writing, India enjoys dance, baking, and attempting to befriend (read: kidnap) the local neighbourhood cats.


We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

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Google Partner Premier 2022
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We acknowledge the Wurundjeri Woi Wurrung people as the Traditional Owners of the land now known as Richmond. We pay our respects to Elders from all nations - and to their Elders past, present and future.

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Optimising is committed to cultivating and preserving a culture of inclusion and connectedness. We are able to grow and learn better together with a diverse team of employees.