Optimising and Odonata Foundation
James Richardson
Co-Founder & Partnerships
Posted: 22 Apr 2025
A Journey to Save an Endangered Species
Our Environmental Commitment with the Odonata Foundation
At Optimising, we believe in making a positive impact beyond SEO. That's why we're proud to announce our 2025 partnership with the Odonata Foundation, supporting their innovative Recovery Model to protect Australia's threatened species.
"We're really excited to partner with Odonata Foundation in their mission to protect the Eastern Barred Bandicoot. At Optimising, we've always believed in giving back to our community and environment. This partnership allows us to contribute meaningfully to the preservation of Australia's unique wildlife"
Daniel Zuccon
Co-Founder of Optimising
Saving the Eastern Barred Bandicoot
Our support focuses directly on supporting the Eastern Barred Bandicoot, or Crash as we call them at Optimising, a remarkable marsupial that plays a crucial role in sustaining healthy ecosystems. These small but fearsome creatures are essential for soil health, digging and turning over about 3 tonnes worth of soil every year as they forage for survival.
Current Challenges and Conservation Status
The Eastern Barred Bandicoot currently faces significant challenges in the wild. Listed as ‘near threatened’ on mainland Australia and ‘vulnerable’ in Tasmania, these animals have been impacted by:
- Habitat loss due to urbanisation
- Agriculture expansion
- Predation by introduced species
- Competition with other herbivores
Odonata’s Recovery Model
Odonata's Mt Rothwell and Tiverton sanctuaries currently protect approximately 80% of the mainland Eastern Barred Bandicoot population, representing the only stable self-sustaining population in Australia.
Odonata's goal is to secure species recovery by establishing 5 different sites where eastern barred bandicoots can thrive, managed as one genetically diverse population. This approach not only helps protect the species from extinction, but also contributes to broader ecosystem health and biodiversity.
Our Partnership Impact
Our partnership with Odonata aligns with our values of making meaningful contributions to Australia's environmental future. By supporting the Eastern Barred Bandicoot's recovery, we're helping to:
- Preserve a unique Australian species
- Enhance soil health and biodiversity
- Support natural ecosystem regeneration
- Play a role in combating climate change through conservation-driven rehabilitation
"Having Optimising join us in supporting the Eastern Barred Bandicoot recovery program is fantastic. Their commitment demonstrates how businesses can play a vital role in conservation efforts. This partnership will help us continue our work in protecting these important animals."
Steph Swann
Odonata Foundation
Get Involved
Learn more about Odonata’s sanctuaries to see the work they do for yourself. The nearest one to Optimising HQ is Mt Rothwell Sanctuary in Little River, just 50km from Melbourne CBD, where visitors can take part in night tours and education programmes. Here, you can witness first-hand the important work being done to protect these remarkable animals.
James Richardson
Co-Founder & Partnerships
Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.
Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.
When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.
Optimising and Odonata Foundation
We're proud to announce our 2025 partnership with the Odonata Foundation, supporting their innovative Recovery Model to protect Australia's threatened species.
Meet the Team: Jee
Get to know a little more about Jee and how she came to be an SEO Specialist here at Optimising!
We value purpose over profit and take action.
Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the planet, we have further cemented this purpose within our organisation.
However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!
We're working with the Odanata Foundation to Save the Eastern Barred Bandicoot
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