Optimising and Odonata Foundation
A Journey to Save an Endangered Species
Our Environmental Commitment with the Odonata Foundation
At Optimising, we believe in making a positive impact beyond SEO. That's why we're proud to announce our 2025 partnership with the Odonata Foundation, supporting their innovative Recovery Model to protect Australia's threatened species.
"We're really excited to partner with Odonata Foundation in their mission to protect the Eastern Barred Bandicoot. At Optimising, we've always believed in giving back to our community and environment. This partnership allows us to contribute meaningfully to the preservation of Australia's unique wildlife"
Daniel Zuccon
Co-Founder of Optimising
Saving the Eastern Barred Bandicoot
Our support focuses directly on supporting the Eastern Barred Bandicoot, or Crash as we call them at Optimising, a remarkable marsupial that plays a crucial role in sustaining healthy ecosystems. These small but fearsome creatures are essential for soil health, digging and turning over about 3 tonnes worth of soil every year as they forage for survival.
Current Challenges and Conservation Status
The Eastern Barred Bandicoot currently faces significant challenges in the wild. Listed as ‘near threatened’ on mainland Australia and ‘vulnerable’ in Tasmania, these animals have been impacted by:
- Habitat loss due to urbanisation
- Agriculture expansion
- Predation by introduced species
- Competition with other herbivores
Odonata’s Recovery Model
Odonata's Mt Rothwell and Tiverton sanctuaries currently protect approximately 80% of the mainland Eastern Barred Bandicoot population, representing the only stable self-sustaining population in Australia.
Odonata's goal is to secure species recovery by establishing 5 different sites where eastern barred bandicoots can thrive, managed as one genetically diverse population. This approach not only helps protect the species from extinction, but also contributes to broader ecosystem health and biodiversity.
Our Partnership Impact
Our partnership with Odonata aligns with our values of making meaningful contributions to Australia's environmental future. By supporting the Eastern Barred Bandicoot's recovery, we're helping to:
- Preserve a unique Australian species
- Enhance soil health and biodiversity
- Support natural ecosystem regeneration
- Play a role in combating climate change through conservation-driven rehabilitation
"Having Optimising join us in supporting the Eastern Barred Bandicoot recovery program is fantastic. Their commitment demonstrates how businesses can play a vital role in conservation efforts. This partnership will help us continue our work in protecting these important animals."
Steph Swann
Odonata Foundation
Get Involved
Learn more about Odonata’s sanctuaries to see the work they do for yourself. The nearest one to Optimising HQ is Mt Rothwell Sanctuary in Little River, just 50km from Melbourne CBD, where visitors can take part in night tours and education programmes. Here, you can witness first-hand the important work being done to protect these remarkable animals.
James Richardson
Co-Founder
James is Co-Founder of Optimising who’s worked with everyone from national retailers and franchise groups to fast-growing eCommerce brands. He’s as interested in how AI engines send traffic as he is in old-fashioned rankings, and spends a lot of time testing how brands show up across search.
He started out running sports fan sites and early eCommerce stores, picked up a few senior sales and marketing roles at ASX-listed companies, then decided to build the kind of SEO agency he actually wanted to work at. Outside work, James is usually being out-negotiated by his three daughters, hosting very serious pretend tea parties, or supervising yet another cubby house build in the lounge room.
