We’re a certified B Corporation

Optimising is a certified B Corporation, meaning we have proven our commitment to balancing profit with a purpose to create a more sustainable and inclusive economy. 

Being a B Corporation means that we are part of the limited ranks of Australian businesses (less than 480) who meet the highest standards of social and environmental performance, public transparency and legal accountability. 

To become officially certified, we had to prove that we truly value our employees, community and the environment through a complicated process which involved B Lab evaluating our operations, business model, supply chain, and environmental impact. This means demonstrating how we strive to create a positive impact through our client work, philanthropic efforts (such as our 1% for the Planet commitment), and our culture. 

B Corp logo and hands holding soil with seedling growing

Being a B Corporation means we champion:

  • Public transparency
  • Employee benefits
  • Sustainable environmental impact
  • Social responsibility

At Optimising, our values and beliefs have always set the tone and approach to our business. It’s not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. Becoming a B Corp has helped further cement this purpose within our organisation. 

However, our work isn’t done quite yet. For Optimising, this is simply the start of our journey towards building a better business and world!

Blue lightbulb illustration and B Corp business Logos

The B Corp Movement

As a certified B Corp, we are in great company! Some of our favourite brands and businesses are part of the B Corp movement and are working alongside us to do better. 

The fellow B Corps we work with (and admire) including…

Bank Australia who handles all of our money matters! We love that they choose to invest in sustainable and socially responsible investments including clean energy and community housing. 

Who Gives A Crap is our preferred toilet paper as not only is it great to use, but 50% of their profits are donated to clean water and sanitation not for profits. They also use plastic-free and sustainable materials. 

Brick Lane Brewing makes sustainable brewing delicious! With their state of the art brewery and plastic-free packaging, we enjoy their various beers knowing that the environmental impact is much reduced without compromising on taste!

Heaps Normal is our non-alcoholic beer of choice at Optimising to give our team more options when it comes to Friday arvo knockoffs.

At Optimising, our values and beliefs have always set the tone and approach to our business. It’s not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. Becoming a B Corp has helped further cement this purpose within our organisation. 

However, our work isn’t done quite yet. For Optimising, this is simply the start of our journey towards building a better business and world!

About B Lab

A global non-for-profit organisation, B Lab evaluates the social and environmental performance of businesses. You can learn more about B Corporations here.

Purpose driven team

We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the Planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

Ceres
OzHarvest
Sea Shepherd
Yarra Riverkeeper
Mobilise
Climate Council
Seed
WWF
Fair Wood
B Lab
Wires
Eastern Barred Bandicoot

We're working with the Odonata Foundation to Save the Eastern Barred Bandicoot

Meet the Optimising team

We're real people! Meet
the Optimising team!

Optimising is no ordinary SEO agency. We've brought together the best people in our industry to deliver best in class solutions.

Our team is made up of skilled individuals who consistently deliver leading solutions. A team of brilliant minds who aim to transform the business of our clients through clever, outside of the box solutions.

We are a highly experienced, dynamic group of professionals specialising in creating game changing SEO campaigns.

Read our Blog Posts

Optimising Events

We love events

Optimising are very involved in many industry events in our effort to foster growth, education, and opportunities.

Shopify Plus Partner Meetups, SEO Events, and B Local (B Corp) mixers are just a few we have coming up.

See Upcoming

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