1% For The Planet

There’s nothing more important than our planet.

So 1% of all our revenue goes to organisations who are working to save it.

David Attenborough once said, "The future of humanity and indeed all life on earth depends on us." These powerful words symbolise the responsibility we all have to give back and rally together to bring impactful positive change to the world we all share.

We believe in giving back in meaningful ways, both as a business and as individuals, and that’s why we are incredibly proud to recently partner with the global give-back movement 1% for the Planet. By connecting businesses with environmental partners who “work to advocate, conserve, steward, educate and activate to create a healthy, vibrant future for our planet.” Through 1%, you donate to organisations who have been carefully vetted and meet strict criteria to provide environmental work through six core areas; climate, food, land, pollution, water, and wildlife.

We are committed to giving at least 1% of gross revenue each year to environmental non-profit partners who align with our values and make the biggest possible impact. It was important for us to work with not just one organisation, but a growing global movement that has a proven track record of driving on-the-ground change that the planet really needs right now. 

By partnering with a trusted movement like 1% for the Planet, we are able to help tackle some of today’s most pressing environmental issues. 

Current Environmental Initiative

Saving the Eastern Barred Bandicoot

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With short, rounded ears, a pointy snout, strong feet and a stocky body, the Eastern Barred bandicoot was once widespread throughout Melbourne's south-eastern suburbs.

They prefer to live in areas with low, dense plants. Human residents sometimes spot them snuffling for food in back-yard gardens. These solitary creatures eat a variety of spiders, insects, ferns and fungi. Their food search often creates distinctive cone-shaped holes in the soil.

Unfortunately, these little critters are getting harder to find and are now listed as nationally endangered.

As Melbourne continues to grow, we need to ensure that southern brown bandicoot populations are protected and sustainable.

At Optimising, we're proud to partner with the Odonata Foundation in 2025, supporting their Recovery Model to protect the Eastern Barred Bandicoot (or "Crash" as we call them).

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"Having Optimising join us in supporting the Eastern Barred Bandicoot recovery program is incredible. Their commitment demonstrates how businesses can play a vital role in conservation efforts. This partnership will help us continue our work in protecting these important animals."

Steph Swann 

Odonata Foundation

Find out more
Bandicoot

Who we’ve partnered with

There’s no shortage of organisations doing great work for the environment. We have donated and/or partnered with a mix of local and international environmental organisations. Optimising is proud to have advocated for some local businesses to join 1% for the Planet, such as CERES and Cultivating Community

Some of our partners include: 

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Get involved

If you're a business owner (or have any influence over your boss), please consider becoming a member of this socially and environmentally progressive group. By contributing 1% of total annual sales to grassroots environmental groups, members of 1% for the Planet affect real change. 

For more information on being involved, visit here or just get in touch with us!

Purpose driven team

We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the Planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

Ceres
OzHarvest
Sea Shepherd
Yarra Riverkeeper
Mobilise
Climate Council
Seed
WWF
Fair Wood
B Lab
Wires
Eastern Barred Bandicoot

We're working with the Odonata Foundation to Save the Eastern Barred Bandicoot

Meet the Optimising team

We're real people! Meet
the Optimising team!

Optimising is no ordinary SEO agency. We've brought together the best people in our industry to deliver best in class solutions.

Our team is made up of skilled individuals who consistently deliver leading solutions. A team of brilliant minds who aim to transform the business of our clients through clever, outside of the box solutions.

We are a highly experienced, dynamic group of professionals specialising in creating game changing SEO campaigns.

Read our Blog Posts

Optimising Events

We love events

Optimising are very involved in many industry events in our effort to foster growth, education, and opportunities.

Shopify Plus Partner Meetups, SEO Events, and B Local (B Corp) mixers are just a few we have coming up.

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