Ongoing SEO & AI Search Campaigns

Traditional organic search and AI visibility, managed as one integrated campaign. 

We build strategies that perform across Google, ChatGPT, Perplexity, and everywhere your customers are searching.

Search has changed. Your customers aren't just using Google anymore. They're asking ChatGPT for recommendations, getting answers from Perplexity, and seeing AI-generated summaries before they ever click a link. An ongoing SEO campaign needs to account for all of it.

That's how we run things. Our campaigns cover traditional organic rankings and AI search visibility as a single, integrated strategy. The overlap between the two is significant. The technical work, content improvements, and authority building that drive AI visibility also drive organic rankings. Running them together means you get more value from every hour of work.

We don't follow a rigid playbook. Every site has different problems and different opportunities. We find the root cause of what's holding you back, fix it, and then build from there.

This is where most of the work happens, and it's where we're strongest. We pride ourselves on being technically sharper than most agencies, and that's what sets us apart.

The needs of every website are different, so we don't run a cookie-cutter process. We audit, identify the issues that are actually impacting performance, and prioritise accordingly. We don't rely on generic free tools to run our audits. You can do that yourself.

Depending on your site, technical and on-page work typically covers content strategy and creation, site structure and internal linking, page speed and Core Web Vitals, crawlability and indexation issues, schema markup and structured data, canonicalisation and duplicate content, and analysis of user behaviour and engagement.

The thing about technical SEO is the work is never done. Whether it's a new content piece, a speed improvement, or solving a tricky technical issue, we're constantly looking for that edge.

Around 90% of what drives visibility in AI search engines like ChatGPT, Perplexity, and Google's AI Overviews is the same foundational SEO work: clean site structure, strong content, proper schema markup, and technical best practice. So the work we're already doing in your organic campaign covers the bulk of what's needed.

Where GEO goes further is in the specifics. Content that performs well in AI search is structured differently. It's more declarative, more comprehensive, and focused on being the definitive resource that AI platforms want to cite. Authority signals extend beyond backlinks into entity clarity, cross-platform consistency, and third-party consensus.

Our GEO work includes entity optimisation so AI platforms understand who you are and what you do, content structured for AI citation and recommendation, schema and structured data enhancements tailored for LLM consumption, and monitoring across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

This isn't SEO with a new label. The measurement is different, the content approach is different, and each AI platform has its own behaviour. We track and optimise for all of them.

The external signals pointing to your site matter for both traditional rankings and AI visibility. We're flexible with how we approach off-page work because what works well for one client might not have the same impact for the next.

We start with the essentials: Google Search Console configuration, Google Business Profile optimisation, and analytics setup including conversion tracking. From there, the strategy expands based on what your campaign needs.

Link building is still important, but it's quality over quantity. We build links that fill out the gaps in your natural link profile and strengthen the signals that AI platforms rely on when deciding who to recommend. This might involve local citation building, competitor link research, digital PR and media outreach, content creation and promotion, or sponsorship and partnership opportunities.

For AI search specifically, we track how your brand appears across major AI platforms, which competitors are being cited instead of you, and how your visibility is trending over time. This is a different dataset to traditional SEO reporting, and we present both clearly so you can see the full picture.