AI Search Optimisation
AI Search is Here. Are You Visible?
ChatGPT, Perplexity, and Google AI Mode are changing how people find businesses. We help you get cited, not just ranked.
Search has changed. Your strategy needs to change with it.
People don't just Google things anymore. They ask ChatGPT for recommendations. They use Perplexity to compare options. They get answers from Google's AI Mode before they ever see a traditional search result.
These AI platforms don't rank websites. They synthesise answers from across the web and cite the sources they trust most. Only two to five sources get mentioned per query. If your content isn't one of them, you're invisible to a growing share of your market.
This is where Generative Engine Optimisation (GEO) comes in. GEO is the practice of making your brand visible, citable, and recommended within AI-generated search results.
It builds on SEO fundamentals - technical structure, content quality, authority signals - but applies them to a completely different set of platforms.
Every AI engine works differently. ChatGPT pulls from its training data and live web browsing. Perplexity crawls and cites in real time. Google's AI Mode synthesises from its own index. Each platform has its own quirks, its own biases, and its own definition of what makes a source worth citing.
That's what makes this genuinely new. You can't just optimise once and hope it works everywhere. You need a platform-aware strategy that understands how each AI system discovers, evaluates, and references content.
The good news: if you've invested in solid SEO, you're not starting from scratch. GEO doesn't replace your SEO work. It extends it into the places where your customers are increasingly searching.
We've been testing, tracking, and building AI search strategies since 2024. This isn't something we've bolted on to our services. It's core to how we think about search now.
From AI Audit to Ongoing GEO Campaigns
Understand where you stand
We audit your AI visibility across ChatGPT, Perplexity, Gemini, and Google AI Mode. You'll see exactly how each platform treats your brand, what's getting cited, what's missing, and where your competitors are showing up instead.
Build your AI search strategy
Based on the audit, we develop and implement a GEO campaign. This covers entity optimisation, content structuring for citations, schema implementation, and digital PR that builds the authority signals AI platforms rely on. We typically integrate this with your existing SEO program so everything works together.
Track what matters
Traditional rank tracking doesn't cover AI search. We monitor your brand's visibility, citations, and share of voice across every major AI platform and report on it monthly. You'll know exactly where you're being mentioned, how often, and whether that's improving.
AI Platforms
Visible across every AI search platform.
- ChatGPT The most widely used AI assistant. We optimise for both its training data and live browsing capabilities.
- Google AI Mode Google's AI-powered search experience. Appearing here means appearing before traditional result
- Perplexity Real-time AI search with source citations. High citation rates make this a priority platform.
- Gemini Google's AI model, integrated across Search, Workspace, and Android.
- Claude Anthropic's AI assistant, growing quickly in enterprise and professional use.
- Microsoft Copilot AI integrated across Bing, Edge, and Microsoft 365.
AI Case Study
Tourism Western Australia
We conducted a comprehensive AI readiness audit for Tourism Western Australia, tracking 100’s prompts across four AI platforms. The audit uncovered technical barriers preventing AI crawlers from accessing content and identified seven content gap themes for expansion.
Tourism WA's result: 100's citations across platforms, leading visibility ahead of Wikipedia and TripAdvisor for Western Australian travel queries.
What's the difference between SEO and GEO?
SEO focuses on ranking in traditional search engines like Google and Bing. GEO (Generative Engine Optimisation) focuses on getting your brand cited and recommended in AI-generated search results from platforms like ChatGPT, Perplexity, and Google AI Mode. They're complementary. GEO builds on SEO foundations but targets a different set of platforms and signals.
Do I still need traditional SEO?
Yes. AI search platforms still rely on many of the same signals that search engines use - content quality, authority, technical structure, and backlinks. A strong SEO foundation makes GEO significantly more effective. We typically run both together as an integrated strategy.
How do you measure AI visibility?
We track your brand's presence across major AI platforms using prompt-based monitoring. This includes citation rates (how often you're mentioned), share of voice (how you compare to competitors), sentiment (how positively you're positioned), and source tracking (which of your pages are being cited). This is fundamentally different from traditional rank tracking.
How long does it take to see results from GEO?
AI platforms update on different cycles. Perplexity crawls in real time, so changes can appear quickly. ChatGPT and Gemini rely on training data that updates less frequently, so visibility improvements can take one to three months to materialise. Google AI Mode pulls from Google's index, so improvements tied to traditional SEO gains can appear within weeks.
Can you guarantee AI visibility?
No, and any agency that does is misleading you. AI platforms are unpredictable and their algorithms aren't fully transparent. What we can do is systematically improve the signals that make your content more likely to be cited - and track the results over time so you can see what's working.
What industries does GEO work for?
Any industry where people use AI tools to research, compare, or make decisions. We've worked across tourism, e-commerce, professional services, and B2B. If your customers are asking ChatGPT or Perplexity questions related to your industry, GEO is relevant.
AI search experts, not AI search tourists
We're an SEO agency first. That matters because GEO doesn't work without strong SEO foundations. We don't treat AI search as a separate channel. We integrate it into your existing SEO strategy so you're visible to both humans and AI systems.
You work directly with senior strategists, not account managers. Every AI visibility audit and GEO strategy is built by the people who actually understand the platforms.
