AI Visibility Audits
Discover how visible you are across AI Search with an AI Visibility Audit
Your SEO audit doesn't cover AI search.
Standard SEO audits check crawlability for Googlebot. They don't check how ChatGPT, Perplexity, and other AI systems process your content. These platforms have different requirements. They parse content differently, prioritise different signals, and cite sources based on factors that standard SEO tools don't measure.
If your content isn't structured for AI ingestion, you're invisible in a growing channel. And you won't know it from your existing reports.
Our AI Visibility Audit reveals exactly what's working, what's broken, and what's missing. No assumptions, no generic recommendations. Just a clear picture of your AI search position and a practical path forward.
What's included in our AI audits
Technical AI-Readiness Assessment
We assess how AI crawlers interact with your site at a technical level. This covers rendering, content accessibility, and structural barriers that prevent AI platforms from understanding your content.
We look at server-side rendering and JavaScript content accessibility, navigation and internal link crawlability for AI systems, schema markup coverage and entity relationship mapping, content structure and semantic HTML, code-to-content ratio and AI token efficiency, and heading hierarchy and content organisation.
AI Visibility Baseline
We test your current citation performance across major AI platforms using prompts relevant to your industry and audience. You'll see exactly how often AI systems reference your content versus your competitors.
This includes custom prompt testing across ChatGPT, Perplexity, Google AI Mode, and Gemini, citation rate tracking for your brand versus key competitors, platform-specific performance analysis, and baseline metrics for measuring future progress.
Competitive Gap Analysis
We identify where competitors are winning AI citations and why. This analysis reveals the specific content and structural approaches that AI platforms prefer in your market.
We map citation sources across your key query themes, analyse competitor content to understand what AI systems prefer and why, and identify displacement opportunities where your content should be cited but isn't.
Prioritised Recommendations
Every finding comes with a practical recommendation. We prioritise by impact and effort so you know what to tackle first.
This includes technical fixes ranked by severity and effort, content structure improvements with templates, schema markup specifications for key page types, and an implementation roadmap with realistic timelines.
AI Outcomes
What you'll walk away with.
At the end of this engagement, you'll have a clear understanding of how AI platforms currently see your content, specific technical barriers identified and documented, baseline visibility metrics across major AI platforms, competitive positioning data showing where you stand in AI search, a prioritised action plan with practical next steps, and content templates optimised for AI citation.
This isn't a generic checklist. Every audit is built around your site, your industry, and the specific queries your customers are asking AI platforms.
Delivery
The audit runs over 3-4 weeks, depending on site complexity.
- Week 1: Discovery: We get access to GA4 and GSC, understand your priority audiences and markets, and define the query themes that matter most to your business.
- Week 2: Technical Assessment: Deep dive into how AI platforms interact with your site. Rendering, structure, schema, content accessibility. We test across ChatGPT, Perplexity, Gemini, and Google AI Mode.
- Week 3: Visibility Testing: Prompt testing across platforms, competitive citation analysis, and baseline metrics. This is where you see exactly how AI systems treat your brand compared to competitors.
- Week 4: Reporting and Roadmap: Full report delivery, prioritised recommendations, and an implementation planning session. We walk you through every finding and the practical steps to address them.
AI Audit Case Study
Tourism Western Australia
Tourism WA needed to understand how AI platforms see westernaustralia.com as travellers increasingly turn to ChatGPT and Perplexity to plan trips.
We delivered a two-stage engagement: a technical AI readiness audit followed by a comprehensive visibility baseline across four platforms.
What we delivered:
- AI readiness report covering technical barriers and content gaps
- 438-prompt tracking framework across ChatGPT, Perplexity, Google AI Mode, and Gemini
- Four content templates with schema specifications
- 12-month phased implementation roadmap
Key findings:
- Tourism WA leads AI visibility with 398 citations, ahead of Wikipedia and TripAdvisor
- ChatGPT showed a 19.2% citation rate compared to Perplexity's significantly higher attribution rate
- 12 technical barriers identified preventing AI crawlers from accessing content
- Seven content gap themes identified for expansion
Key findings:
- Tourism WA leads AI visibility with 398 citations, ahead of Wikipedia and TripAdvisor
- ChatGPT showed a 19.2% citation rate compared to Perplexity's significantly higher attribution rate
- 12 technical barriers identified preventing AI crawlers from accessing content
- Seven content gap themes identified for expansion
What else can I be doing?
The audit is your starting point. Here's where it leads.
AI Search Reporting
Want to track your AI visibility over time? Our monthly reporting monitors citation rates, share of voice, and competitive movement across every major AI platform.
Combined SEO and GEO Campaigns
GEO and SEO aren't competing strategies - they work hand in hand. Around 90% of what drives visibility in AI search is the same foundational SEO work. After the audit a GEO Campaign ongoing engagement means we optimise your site across all areas of search, AI included, with both traditional reporting and prompt-level tracking.
Ready to find out how AI platforms see your brand?
We're a Melbourne SEO agency and we run AI visibility audits for brands across Australia, from Melbourne and Sydney through to national and global businesses.
The AI Visibility Audit is the starting point. We'll show you exactly where you stand and give you a practical plan to improve.
What is an AI visibility audit?
It's a snapshot of whether AI assistants mention your brand when people ask about what you do. We run the prompts your customers actually use across ChatGPT, Perplexity, Gemini and Google AI Mode, then record where you show up, where a competitor shows up instead, and why. You come away knowing exactly where you stand and what to fix first.
How is this different from a regular SEO audit?
A regular SEO audit looks at how you rank in Google's blue links. This looks at whether you get named, quoted or recommended inside AI answers, which is a different game with different signals. Plenty of sites that rank well in Google are invisible in ChatGPT, and the reverse happens too. You need to check both.
How long does an AI visibility audit take?
About two to three weeks from kickoff to the readout. Most of that time goes on running the prompts across each platform, checking the results hold up over repeated runs (AI answers move around, so one pass isn't enough), and turning it into something you can act on. If you want ongoing tracking instead of a one-off, we set that up to report monthly.
How do you measure the return compared to SEO?
Same principle, different surface. With SEO you track rankings, traffic and conversions. With AI visibility you track how often you're mentioned or recommended for the prompts that matter, how that shifts once we make changes, and what it sends your way. We benchmark you against named competitors, so you see the gap rather than a number sitting on its own.
Which companies offer GEO or AI visibility audits in Australia?
It's a small field. We were one of the first Australian SEO agencies to build a real AI visibility offer, and we run it as a standalone audit rather than a bolt-on to something else. A few larger agencies now list something similar. Before you sign anything, check one thing: are they measuring real prompts across multiple AI platforms, or just running a tool and emailing you the export.
Q: Do you run AI visibility audits outside Melbourne?
Yes. We're based in Melbourne and work with clients across Sydney and the rest of Australia, plus a few overseas. The whole audit runs remotely, so where you're based makes no difference to what you get.
