Traditional SEO audits miss the AI layer entirely. Our AI Visibility Audit shows you exactly where you stand across ChatGPT, Perplexity, Gemini, and Google AI Mode - and what to do about it.

Standard SEO audits check crawlability for Googlebot. They don't check how ChatGPT, Perplexity, and other AI systems process your content. These platforms have different requirements. They parse content differently, prioritise different signals, and cite sources based on factors that standard SEO tools don't measure.

If your content isn't structured for AI ingestion, you're invisible in a growing channel. And you won't know it from your existing reports.

Our AI Visibility Audit reveals exactly what's working, what's broken, and what's missing. No assumptions, no generic recommendations. Just a clear picture of your AI search position and a practical path forward.

We assess how AI crawlers interact with your site at a technical level. This covers rendering, content accessibility, and structural barriers that prevent AI platforms from understanding your content.

We look at server-side rendering and JavaScript content accessibility, navigation and internal link crawlability for AI systems, schema markup coverage and entity relationship mapping, content structure and semantic HTML, code-to-content ratio and AI token efficiency, and heading hierarchy and content organisation.

We test your current citation performance across major AI platforms using prompts relevant to your industry and audience. You'll see exactly how often AI systems reference your content versus your competitors.

This includes custom prompt testing across ChatGPT, Perplexity, Google AI Mode, and Gemini, citation rate tracking for your brand versus key competitors, platform-specific performance analysis, and baseline metrics for measuring future progress.

We identify where competitors are winning AI citations and why. This analysis reveals the specific content and structural approaches that AI platforms prefer in your market.

We map citation sources across your key query themes, analyse competitor content to understand what AI systems prefer and why, and identify displacement opportunities where your content should be cited but isn't.

Every finding comes with a practical recommendation. We prioritise by impact and effort so you know what to tackle first.

This includes technical fixes ranked by severity and effort, content structure improvements with templates, schema markup specifications for key page types, and an implementation roadmap with realistic timelines.

At the end of this engagement, you'll have a clear understanding of how AI platforms currently see your content, specific technical barriers identified and documented, baseline visibility metrics across major AI platforms, competitive positioning data showing where you stand in AI search, a prioritised action plan with practical next steps, and content templates optimised for AI citation.

This isn't a generic checklist. Every audit is built around your site, your industry, and the specific queries your customers are asking AI platforms.

The audit runs over 3-4 weeks, depending on site complexity.

• Week 1: Discovery: We get access to GA4 and GSC, understand your priority audiences and markets, and define the query themes that matter most to your business.
• Week 2: Technical Assessment: Deep dive into how AI platforms interact with your site. Rendering, structure, schema, content accessibility. We test across ChatGPT, Perplexity, Gemini, and Google AI Mode.
• Week 3: Visibility Testing: Prompt testing across platforms, competitive citation analysis, and baseline metrics. This is where you see exactly how AI systems treat your brand compared to competitors.
• Week 4: Reporting and Roadmap: Full report delivery, prioritised recommendations, and an implementation planning session. We walk you through every finding and the practical steps to address them.

Tourism WA needed to understand how AI platforms see westernaustralia.com as travellers increasingly turn to ChatGPT and Perplexity to plan trips.

We delivered a two-stage engagement: a technical AI readiness audit followed by a comprehensive visibility baseline across four platforms.

What we delivered:

• AI readiness report covering technical barriers and content gaps
• 438-prompt tracking framework across ChatGPT, Perplexity, Google AI Mode, and Gemini
• Four content templates with schema specifications
• 12-month phased implementation roadmap

Key findings:

• Tourism WA leads AI visibility with 398 citations, ahead of Wikipedia and TripAdvisor
• ChatGPT showed a 19.2% citation rate compared to Perplexity's significantly higher attribution rate
• 12 technical barriers identified preventing AI crawlers from accessing content
• Seven content gap themes identified for expansion

The audit is your starting point. Here's where it leads.

• AI Search Reporting 

  Want to track your AI visibility over time? Our monthly reporting monitors citation rates, share of voice, and competitive movement across every major AI platform.
   

• Combined SEO and GEO Campaigns

  GEO and SEO aren't competing strategies - they work hand in hand. Around 90% of what drives visibility in AI search is the same foundational SEO work. An ongoing engagement means we optimise your site across all areas of search, AI included, with both traditional reporting and prompt-level tracking.