Shopify SEO Services

With thousands of new Shopify stores are being created everyday, choosing the platform for its many benefits and low barrier to entry.

Creating a store is the first step, but unfortunately, Kevin Costner’s “If we build it, they will come” doesn’t translate well to the real world of e-commerce. Time and attention needs to be given to making sure your website is well optimised (Search Engine Optimisation) so you start seeing your sales stats grow.

We're based in Richmond, a few tram stops from Melbourne's CBD, and we've been doing SEO from here since 2008.

That matters more than it sounds. Australian ecommerce has its own quirks - local search behaviour, AU/NZ market splits, shipping expectations that shape how people search, and a Google index that doesn't always treat .com.au stores the way US-focused advice assumes.

We work with Shopify merchants across Melbourne, Sydney, Brisbane and everywhere in between. Some of Australia's biggest ecommerce brands trust us with their organic channel, and plenty of growing stores do too.

If you'd rather talk this through in person over a coffee, our door in Richmond is open.

Shopify handles the basics well. You get auto-generated canonical tags, XML sitemaps, robots.txt, and structured data from most themes. That's a better starting point than many platforms.

But "good enough" isn't going to cut it in competitive ecommerce. Shopify has specific technical limitations that require workarounds, and knowing what those are is the difference between a store that ranks and one that doesn't.

Here's what we deal with regularly:

Shopify forces /collections/ and /products/ into your URL paths. You can't change this. For stores with complex category structures, this creates challenges around keyword targeting and internal linking hierarchies. We work within these constraints to build the strongest possible site architecture for both users and search engines.

Shopify apps are fantastic for functionality, but they're often terrible for SEO. We regularly find apps generating hundreds of thousands of unnecessary URL variants, creating massive crawl waste that dilutes your site's authority. We audit every app's SEO footprint and clean up the mess they leave behind.

A well-documented Shopify issue can prevent sitemaps from being fully crawled by Google, which means pages simply don't get indexed. We've developed processes to identify affected pages and ensure Google discovers and indexes the content that matters to your revenue.

Moving to Shopify from another platform (or replatforming within Shopify) is where things get high-stakes. A botched redirect strategy can wipe out years of SEO equity overnight. We've managed migrations from BigCommerce, Magento, PrestaShop, and WooCommerce to Shopify, and we treat redirect mapping as the single most critical element of any migration project.

One-off fixes can move the needle, but sustainable growth comes from an ongoing campaign. We monitor your performance, adapt to algorithm changes, and continuously optimise your store's content, technical foundation, and link profile. Monthly reporting keeps everything transparent.

This is what we're best known for. From structured data and JSON-LD implementation to diagnosing complex hreflang issues for multi-region Shopify stores, our technical team goes deep. Bulletproof technical SEO is often the difference between page one and page two.

Before we recommend anything, we audit everything. Our comprehensive audits cover crawlability, indexation, site architecture, page speed, content gaps, and competitive positioning. You get a clear picture of where your store stands and exactly what needs to happen to beat the competition.

Whether you're moving to Shopify or upgrading to Shopify Plus, we protect your organic traffic through the transition. We've successfully managed migrations for major Australian brands, maintaining traffic and rankings while the new platform goes live. Recent migrations include moves from BigCommerce, Magento, and PrestaShop to Shopify.

Search is changing. Your customers are increasingly finding products through AI tools like Google's AI Overviews, ChatGPT, and Gemini. Most Shopify stores aren't visible in these channels at all.

We help Shopify brands build visibility across AI search platforms through structured content, authority signals, and technical optimisation that makes your store citeable by large language models. This is a new frontier for ecommerce SEO, and we're leading the way in Australia.

This isn't a badge you buy. It's earned through a track record of helping Shopify merchants grow through SEO.

For our clients, it means direct access to Shopify's partner resources, early visibility into platform changes, and a team that's genuinely embedded in the Shopify ecosystem. When something changes on the platform, we usually know before your developer does.

We don't do vague claims. Here's what we've delivered:

• Chemist Warehouse: 75% organic traffic growth during a complex platform migration to Commercetools, with zero ranking loss during the transition.
• Henne: Scaled organic visibility for this Australian luxury brand, driving significant revenue growth through targeted product and category page optimisation. 
• Wittner: Managed a full BigCommerce to Shopify migration in early 2026, preserving organic rankings across hundreds of product and category pages.

We also work with brands including The Good Guys, Bali Body, Dentons, Tiger Mist, Jo Mercer, and Cake Decorating Central.