Optimising Events Calendar

Join Optimising at industry-leading events where we share our thoughts on SEO, sustainable business practices, and community engagement. From B Corp gatherings to 1% for the Planet initiatives and local community projects, we're committed to making a positive impact while connecting with like-minded organisations.
Purpose driven team

We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the Planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

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B Corporation Certified1% For The Planet
Ceres
OzHarvest
Sea Shepherd
Yarra Riverkeeper
Mobilise
Climate Council
Seed
WWF
Fair Wood
B Lab
Wires
Eastern Barred Bandicoot

We're working with the Odonata Foundation to Save the Eastern Barred Bandicoot

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Meet the Optimising team

We're real people! Meet
the Optimising team!

Optimising is no ordinary SEO agency. We've brought together the best people in our industry to deliver best in class solutions.

Our team is made up of skilled individuals who consistently deliver leading solutions. A team of brilliant minds who aim to transform the business of our clients through clever, outside of the box solutions.

We are a highly experienced, dynamic group of professionals specialising in creating game changing SEO campaigns.

Meet us

Read our Blog Posts

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Shopify Markets or separate international stores? How to choose (For SEO & GEO)

Shopify Markets or a separate store per market? We break down the SEO and GEO trade-offs, cost differences, and how to pick the right setup.

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Measuring AI Search When Most Of It Can't Be Tracked

AI visibility dashboards are the new vanity metric. Here's how to tell whether AI search is actually driving revenue, using data you already have for free.

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Australia's AI Adoption in 2026: What the Numbers Mean for Your SEO

58% of Australians now use AI tools, and Google search has gone AI-first. Here's what the 2026 adoption data means for your SEO and AI visibility strategy.

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the real deal

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