Compose Event 4: Composable Martech by Inlight

Our good friends at Inlight are back with another cracking community event, and we'll be heading along.

Composable Martech tackles a challenge we see all the time in our work. Traditional marketing platforms love locking you in. Rigid workflows, data silos, and integrations that fight you every step of the way. There's a better approach.

With Braze as headline sponsor, Anastasia Kornitschuk from Braze and Fergus Bartram from Dabble will explore how personalisation and gamification can work together to create more engaging customer experiences, and the role AI is playing in making it all happen.

You'll walk away knowing how composable martech creates agility and reduces vendor lock-in. How AI decisioning is powering 1:1 personalisation at scale. And practical approaches to building flexible systems that grow with AI automation.

It's a free event and a great chance to connect with Melbourne's digital community. Come say g'day if you spot the Optimising crew.

Register now!

← Back to Events

We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the Planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

Find out more

We're working with the Odonata Foundation to Save the Eastern Barred Bandicoot

Find out more

We're real people! Meet
the Optimising team!

Optimising is no ordinary SEO agency. We've brought together the best people in our industry to deliver best in class solutions.

Our team is made up of skilled individuals who consistently deliver leading solutions. A team of brilliant minds who aim to transform the business of our clients through clever, outside of the box solutions.

We are a highly experienced, dynamic group of professionals specialising in creating game changing SEO campaigns.

Meet us

Read our Blog Posts

Understanding WebMCP

WebMCP is a new web standard that lets AI agents interact with your website directly. Here's what it means for ecommerce and service businesses, and what to do now.

Reddit and LLM Visibility

Reddit is the #1 cited source on ChatGPT in 7 out of 10 Australian B2C categories. We analysed AI Overviews, ChatGPT, and Gemini data to show why brands can't ignore it.

Which Franchise Brands Does AI Actually Recommend in Australia?

We tracked 9 Australian franchise brands across AI Overviews, AI Mode, ChatGPT, and Perplexity. McDonald's is invisible. Jim's Group leads. Here's the full data.