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Making a Difference in 2022 & Beyond!

Photo of India Murphy

India Murphy

Content Specialist

Posted: 14 Feb 2023

As another year kicks off, Optimising reflects on what we’ve achieved so far.

But our work doesn’t end here, there’s still so much we are going to accomplish in 2023.

Aside from delivering killer results for our clients and keeping up with the innovative industry of SEO, Optimising is always looking for ways to make a difference. We define ‘making a difference’ as positively impacting our workplace, the environment and the greater community. Whilst we may not have the resources of a global enterprise, we’ve still got big ambitions to keep doing better.

2022 bold graphic

So, what are some of the ways we’ve made a difference in 2022?

2022 was one of our biggest years yet with multiple new team members joining, an abundance of new clients and a great new office to enjoy. Here are some of our proudest achievements in the last year. 

Made positive mental health a priority

After two years of intensive lockdowns and remote working, we knew that ensuring our employees felt adequately supported was essential! Some of the initiatives to prioritise mental health included relaxing yoga sessions, a week of activities and guest speakers dedicated to R U OK? Day, and ensuring every team member felt appreciated through our Monthly MVP award. You can read more about our approach to promoting good mental health in the workplace here

Increased our 1% for the Planet Commitments

As an enthusiastic member of 1% for the Planet, we at Optimising are committed to doing our part for the environment. Through 1%, Optimising is connected to environmental organisations who have undergone rigorous vetting and are achieving measurable outcomes. Since we joined in 2020, we have donated to organisations including One Girl and WIRES Wildlife Rescue. Optimising has also been instrumental in encouraging other organisations to sign up to 1%, such as CERES and Cultivating Communities. The past financial year, we achieved more than our 1% commitment with our contribution totalling almost 2%! 

Optimising Group Photo at CERES

Volunteered with partner CERES

When we wanted to find a local environmental and social business to support as part of our 1% for the Planet commitment, CERES was the perfect choice! Not only did we donate to CERES, but we also provided pro-bono SEO work to promote their in-house brand CERES Fair Wood. We additionally took the opportunity to directly get involved by spending a Friday volunteering at CERES. This hands-on experience enabled us to learn more about the great work they do whilst also enjoying a day outside. 

Celebrated all the exceptional women we work with

International Women's Day purple cookies at morning tea

From Senior SEO Specialists to our People and Culture Specialist, we’re lucky to have some pretty incredible women in our team! 

We took International Women’s Day 2022 as an opportunity to recognise and celebrate all the women on our team with a delicious morning tea. The whole team was then treated to a Zoom session with guest speaker and media innovator, Sarah Wyse. 

Partnered with our neighbour Cultivating Communities

The Optimising office has the good fortune of being located across a lush garden growing vegetables, fruits and edible native plants. It’s the hard work of environmental and social organisation Cultivating Communities. Their mission is to create fair and secure food systems for a healthy and sustainable world. Working with diverse and low-income communities, Cultivating Communities teaches valuable skills and helps connect people through food. We decided to partner with Cultivating Communities as part of our 1% for the Planet initiative so we could support the meaningful work they do within our local community. 

What we are striving to achieve in 2023

As much as we’re proud of everything we’ve accomplished in 2022, the work doesn’t stop there! Here’s what we are hoping to achieve in 2023 and beyond!

Continue supporting Cultivating Communities

This partnership is just getting started! We’re excited to keep supporting Cultivating Communities by donating through 1%, as well as being involved in funding their new Kitchen Garden Beds project. Alongside Homes Victoria, North Richmond Community Health and the Department of Justice, we are helping to fund 75 beds located on the North Richmond Public Housing precinct. These garden beds will be used for workshop activities and will grow produce that will supply the Belgium Avenue Cultural Catering Team and the Catering team and Café at North Richmond Community Health.

People work in the lush garden of Cultivating Community

Improve our B Corp Score

When we officially became B Corp certified in November 2021, it was a huge deal! The process of meeting the criteria took us over two years to achieve and we will have our certification reviewed every three years. To become a B Corp, you need to score over 80 points and the median score for ‘ordinary businesses’ is around 50.9. Not only do we want to maintain our B Corp status but we’d also like to improve our current score of 80.2.

Connect with more liked-minded businesses

From the coffee we enjoy drinking to the bank we use, Optimising partners with Aussie businesses who share the same values in regards to fair work and sustainability. There is power in where you choose to put your money so we want to ensure that we are supporting businesses and industries that we believe in. We’re always on the lookout for new people to partner with and new ways to source our materials. Does this sound like your business? Get in touch with us!

Bolster internal learning

We know that the world of SEO keeps evolving so Optimising wants to ensure that we keep improving our knowledge and stay at the forefront of development. One of 2023 initiatives is to keep learning and provide more opportunities for our team to grow and develop. Whether that’s through guest speakers, the sharing of knowledge between team members or the development of more internal resources, we’re prioritising learning! 

Optimising employees laughing in a meeting

Follow our progress

You can keep up to date with everything we’re doing at Optimising by continuing to read our blog or following us on Linked In!

Photo of India Murphy

India Murphy

Content Specialist

Hailing from the gorgeous Australian Capital (yes, Canberra), India moved to Melbourne to attend the Film and Television School at the Victoria College of the Arts. Experienced in creating a range of content, India is a whiz at breaking down complex ideas and whipping them into something worth reading.

An emerging playwright, India is currently a She Writes Resident at Theatre Works and writes about teen drama, science fiction and boogieing babies.

Outside of writing, India enjoys dance, baking, and attempting to befriend (read: kidnap) the local neighbourhood cats.


We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

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Optimising is committed to cultivating and preserving a culture of inclusion and connectedness. We are able to grow and learn better together with a diverse team of employees.