Celebrating Web Excellence at the 2025 Australian Web Awards
James Richardson
Co-Founder
Posted: 28 May 2025
Celebrating the Best in Digital
Great work, good people, and plenty to talk about
Last weekend, the Optimising team had the pleasure of attending the 20th Australian Web Awards, and what a night it was.
Held at Q Events in Melbourne, the room was packed with some of the best operators in the digital space. From designers and developers to SEOs (well maybe we were the only SEOs…), the energy was high and the work on show was world-class.
Proud Sponsors of the SEO Category
As long-time supporters of the event and AWIA, we were proud to once again sponsor the SEO category; it’s always a privilege to support and celebrate the incredible work being done across search in new websites, and this year’s finalists raised the bar again.
A huge congratulations to the winner and all the nominees. Your work makes our industry and the internet better.
More Than Just Awards
One of the things we love about the Australian Web Awards is that it’s not just about who takes home a trophy. The night was full of important industry conversations, especially around accessibility, diversity, and creating more space for underrepresented voices in tech.
It was clear from the crowd that many in our industry are pushing for real, positive change, and we’re here for it.
Catching Up with Mates
These nights are also about the people. It was great to reconnect with old friends, meet new ones, and share a drink or two with some of our favourite agencies.
A big thank you to the Australian Web Industry Association (AWIA) for putting together such a thoughtful and well-run event.
We’re proud to be part of this community and already looking forward to the next one.
James Richardson
Co-Founder
Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.
Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.
When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.
Celebrating Web Excellence at the 2025 Australian Web Awards
The Optimising team joined the 2025 Australian Web Awards in Melbourne as proud SEO category sponsors, celebrating standout digital work and industry progress.
Optimising and Odonata Foundation
We're proud to announce our 2025 partnership with the Odonata Foundation, supporting their innovative Recovery Model to protect Australia's threatened species.
We value purpose over profit and take action.
Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the planet, we have further cemented this purpose within our organisation.
However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!
We're working with the Odanata Foundation to Save the Eastern Barred Bandicoot
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