Our Search Engine Optimisation (SEO) Services
It's hard to avoid online marketing when having a website is such a crucial part of your real world success.
You've heard of SEO, but what exactly is it? Well SEO stands for Search Engine Optimisation, and is a vital part of any online marketing strategy. Think of SEO as the steady effort to improve your online rank to bring you an increasing number of customers to your website through efforts like link-building, online PR, and something we are particularly proud of; RCS (more on this below).
SEO Case Study - Man With A Van
Man With A Van is a household name in the moving game. Established over 10 years ago, it has single-handedly changed the moving industry. When we first spoke to Man With A Van, they were concerned they were best-known brand in the market, yet they were struggling to see this reflected in the Google Results. Through some extensive work on-page, accompanied with some smart link building, we've been able to return them to the top of the rankings, where they rightly belong.
A lot of people think SEO is a set and forget thing, and it really isn't. Optimising has been running SEO campaigns for small businesses like Sarah’s Kids Parties and large groups like the Australian Football League, and no matter the size, effective and strategic ongoing link-building, outreach efforts and online public relations has always yielded the best results.
Of course, staying ahead of the game is very important for us, and despite Google consistently updating their algorithms on a daily basis, we are always on top of how those changes affect you, and making sure we leverage the most positivity from any changes.
The other part of what makes successful campaigns is the education we provide clients, whether that is through our monthly reporting or our regular catch-ups. You can choose to be as involved or uninvolved as you like, because the only set and forget part of SEO is leaving us to manage your campaign if that works best for you!
We are able to achieve such great results because we optimise sites every day, it's what we do best and because we know our industry best. Our techniques and experience span many years and we have the expertise to help drive your website to the first page of Google for maximum exposure to your online customers.
The most basic and important element of getting ranked higher on Google is to ensure that your website code and content is SEO friendly. We need to ensure that Google is getting the right impression about what your website does, and what kind of customers it should be displayed to.
Our on-page SEO strategy will include a full audit of the following factors:
- Editing and rewriting of content
- Code evaluation and optimisation
- Insertion and optimisation of meta data
- Image optimisation
- XML sitemaps
- Website verification with the major search engines
On completion of the initial SEO audit, you will be sent an on-page strategy document which will outline all of our proposed changes to your website. Learn more about our On-Page SEO.
Off-Page SEO (Linkbuilding)
Google values highly those websites who are seen as authoritative on the Internet. This is achieved by having other relevant websites linking to you. We will employ a variety of techniques on a regular and ongoing basis, to build up your trust and authority in the eyes of the search engines.
- RCS (Real Company Stuff)
- Local Directory Listings and Citations
- Blogger Outreach
- Social Bookmarking
Learn more about our Off-Page SEO/Linkbuilding.
Why no packages?
Here at Optimising we think about business differently, you could even say it's why we do so well! While others are looking to offer you a stock standard package and add you to their list of numbers, we want to make sure the campaign we run for you is unique and customised to your business. This doesn’t come from a package approach, so when you engage with us, we go through several steps of analysis to ensure we are giving you the best strategy with the best price - that way you know what you're paying for is designed for you and there's no wastage.