What is Local SEO?
Local SEO is a series of strategies designed to improve a business’ visibility in search engines, such as Google and Bing, in a physical location where the user has performed the search. Signals and information gathered from local content, backlinks, citations and social profile pages are gathered In order for search engines to produce the most relevant local results to users.
With four out of five consumers using local search, you could possibly be missing out on 80% of potential customers if you haven’t already implemented Local SEO into your digital marketing strategy.
What Local SEO involves
Optimising understands the importance of Local SEO and ensures that this area is covered in all of our SEO campaigns. A Local SEO can comprise of the following:
- Creating/Optimising your business’ Google My Business listing
- Ensuring that your site’s internal linking structure supports website navigation
- Optimising URLs, Headings, Title Tags, Meta Descriptions, and content throughout the site to cater for local searches
- Ensuring that your website is suitable for all devices
- Completing a through audit and acquisition of directory and citations listings
How we help generate results
Our team of trained Local SEO experts have over a decade of combined knowledge in the industry in order to ensure that you’re receiving the best results possible for your business.
Full site audit & campaign goals
Our SEO team will get in touch with you prior to commencing any work in order to ensure that we share the same goals for your campaign. This is done with an initial site audit, where any SEO tasks that need to be actioned immediately are discussed.
Audience & competitor analysis
Using tools and in-house intelligence created over many campaigns, we aim to continually be learning and improving your campaign.
Research & strategy
A campaign without a clear and results-driven plan is destined for failure. We aim to equip your business with a competitive advantage through implementing a carefully researched Local SEO strategy that will change your business.
Reporting & analysis
Optimising provides a comprehensive analysis of each campaigns development in an easy to read report that outlines rankings and progress.
Find your local customers with Optimising
Real and relevant results
Billions of people are searching for local businesses everyday.
If you really want to increase the visibility of your local business in exactly where your customers are searching - we can help. Whether you have 1 location, or 50, there are many methods that can ensure that you are consistently found by the most relevant customers.
While no business or SEO campaign is exactly the same, we can guarantee that your business can only benefit from a Local SEO strategy.