The Optimising Blog

Come learn more from the team that powers Optimising as well as other relevant industry news.

Spotify: Yep, it's a game changer

For years we have espoused how the internet will make music and video-on-demand easily accessible and affordable. Read more.

25 Mar 2020 Read

2 weeks in: Google penguin effect

We've been answering a lot of questions about the latest Penguin update. Who's been hurt? Will I lose my rankings? What should I be doing? Read more.

24 Mar 2020 Read

Australian small businesses are late to the party

We've interviewed 350 business from around the country about their marketing efforts and have uncovered some pretty compelling results. Read more.

24 Mar 2020 Read

Spotify, from a musician

We previously raved on Spotify's launch in Australia, but thought it would be good to see this tech-juggernaught from a musician's perspective. Read more.

25 Mar 2020 Read

Australian new gTLD applications revealed

The domain name landscape is changing. Companies, individuals and organisations can now apply for their own domain name extension. Read more.

24 Mar 2020 Read

We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the Planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

Find out more

We're working with the Odonata Foundation to Save the Eastern Barred Bandicoot

Find out more

We're real people! Meet
the Optimising team!

Optimising is no ordinary SEO agency. We've brought together the best people in our industry to deliver best in class solutions.

Our team is made up of skilled individuals who consistently deliver leading solutions. A team of brilliant minds who aim to transform the business of our clients through clever, outside of the box solutions.

We are a highly experienced, dynamic group of professionals specialising in creating game changing SEO campaigns.

Meet us