Facebook: What you don't know
Reccommend.ly have released some interesting data around usage on Facebook Pages. If you're not already familiar, Pages is a service Facebook provide for business and brands to communicate with their customers online. It opens up new ways for business to build relationships and, create sales opportunities and gain return business. Simply by keeping their customer base informed.
Did you know that 56% of Facebook Pages have under 256 likes? Or that 82% of pages make less than 5% per month? If you're doing this already, then you're ahead of the rest! Though are you working to a results based strategy? Are you seeing a return in your investment of time and money?
A social media strategy needs to be results based with a clear outline of your expectations around your online business goals. It's easy for business' to view social media planning and implementation as a waste of time, but when it's done correctly, there's noticeable differences in customer traffic and hopefully sales.
Can everyone use Facebook? Of course. Though what most people don't know is how they can leverage social media for their business using services like Facebook Places or Ads.
If you need some advice on your social media venture, don't hesitate to get in touch with the team at Optimising.
Compliments to all at Facebook.com to providing the infographics for us.
James Richardson
Co-Founder
James is Co-Founder of Optimising who’s worked with everyone from national retailers and franchise groups to fast-growing eCommerce brands. He’s as interested in how AI engines send traffic as he is in old-fashioned rankings, and spends a lot of time testing how brands show up across search.
He started out running sports fan sites and early eCommerce stores, picked up a few senior sales and marketing roles at ASX-listed companies, then decided to build the kind of SEO agency he actually wanted to work at. Outside work, James is usually being out-negotiated by his three daughters, hosting very serious pretend tea parties, or supervising yet another cubby house build in the lounge room.
