Reccommend.ly have released some interesting data around usage on Facebook Pages. If you're not already familiar, Pages is a service Facebook provide for business and brands to communicate with their customers online. It opens up new ways for business to build relationships and, create sales opportunities and gain return business. Simply by keeping their customer base informed.
Did you know that 56% of Facebook Pages have under 256 likes? Or that 82% of pages make less than 5% per month? If you're doing this already, then you're ahead of the rest! Though are you working to a results based strategy? Are you seeing a return in your investment of time and money?
A social media strategy needs to be results based with a clear outline of your expectations around your online business goals. It's easy for business' to view social media planning and implementation as a waste of time, but when it's done correctly, there's noticeable differences in customer traffic and hopefully sales.
Can everyone use Facebook? Of course. Though what most people don't know is how they can leverage social media for their business using services like Facebook Places or Ads.
If you need some advice on your social media venture, don't hesitate to get in touch with the team at Optimising.
Compliments to all at Facebook.com to providing the infographics for us.