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Federal Government releases iPad Apps to help small business digital growth

Photo of James Richardson

James Richardson

Co-Founder & Partnerships

Posted: 24 Mar 2020

We're really excited about these new iPad apps launch by the Federal Government to help Australian small business build their online presence through structured business and marketing plans. 

The iPad apps, MyBizPlan and MarketMyBiz, give small business a template for marketing plans and lets them think strategically about their business, while considering new approaches, like our brilliant SEO & PPC products, as effective marketing tools for selling online.


Owners and managers are embracing new technologies like tablets and smartphones & we hope the apps will give small business clear goals,  so when it comes to running SEO & PPC campaigns, they've got something that aligns perfectly with their overall business goals. The new digital approach from the Government is a big win for digital marketing in Australia. 

At Optimising, we found a lot of small businesses don't have marketing plans. So as an SEO provider, it makes working toward our clients' goals so much easier. It's fantastic that there's this kind of support for small business now, it really encourages them to take their marketing online. Optimising welcomes the apps, as they provide a valuable stepping stone toward considering online marketing, such as SEO & PPC, for their business. 

There's also some great online videos for the launch too, check them out on the YouTube Channel.

Photo of James Richardson

James Richardson

Co-Founder & Partnerships

Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.

Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.

When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.


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Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

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