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The 2015 Optimising Scholarship winner is...

Posted on November 29, 2015

If you are not aware, for the past few years, Optimising has been running the 'Optimising Online Marketing Scholarship' to increase the awareness of Online Marketing to students at universities around Australia.

We have long been of the opinion that the education around online marketing is badly neglected in university education, and in this small way, we would like to change that for at least one student!

This year, we are very happy to announce that the winner of the 2015 Scholarship is Eleanor McPhee, from University of Adelaide. Eleanor is studying a combined Bachelor of Law and Media. We were impressed with her genuine interest in Online Marketing, her desire to learn, and some great practical examples she was able to show us on previous Online Marketing endeavours.


We had a chat to Eleanor this week to ask her a few more questions:

Why did you apply for the Online Marketing Scholarship?

I first heard about the scholarship through my university. Having looked at some online training in the past I thought it would be a great opportunity. The application process was very straightforward so I figured it couldn't hurt to try. I love to learn new things so it appealed to me because of all the training aspects and mentoring which the winner would receive.

Why will Online Marketing be so important in the future?

In my opinion online marketing is already an important aspect of our day to day lives. It will undoubtedly continue to be a powerful tool in the future. With an increase in mobile technologies it is the first port of call when anyone wants information. For example if you are looking to buy a new phone you are more likely to search online before you actually step in the shop. Buyers want to be well informed and online marketing is the perfect way to inform them. I am very passionate with the inbound marketing methodology which works hand in hand with online marketing.

What have you learnt about online marketing in your studies so far?

There has been a large shift to online marketing within the last few years. It is a rapidly growing and expanding concept so I have found, whilst I have learnt a lot from my studies, I also look for further information through journal articles, podcasts and seminars. I don't think you can ever say you know all about online marketing because it changes so rapidly. Therefore it's important to stay ahead and continue to grow your skill set.
I actually like that aspect a lot because there is always something new and exciting to explore. For example these last few weeks I have been trying to learn more about periscope because I think it is a powerful marketing tool which I want to master.

How do you see online marketing being involved in your career in the future?

I believe a strong understanding of online marketing to be one of the most important aspects of my future career. Our generation has a slight advantage over our older colleges in that we have grown up within this social landscape, we understand the mediums.
I think having a strong online presence is vital to any company who is looking to market themselves and I want to have all the information so that I can help them in the best way possible to grow their audience and customer base.

We'd like to congratulate Elenor on being this year recipient, and wish her a successful career in Online Marketing!

Want to apply for next year? We'll be taking applications in the next couple of weeks so keep an eye out!

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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