Optimising Online Marketing Scholarship

Online Marketing is an increasingly in-demand skill for businesses of all shapes and sizes. With this, career opportunities are continually increasing also. In order to nurture the next generation of Online Marketing professionals and make them industry and job ready, Optimising has established an annual marketing scholarship.

Previous Winners


Winners of the 2014 awards, Laura Whitelaw and Matthew Tsai are pictured here with their awards. Both will be receiving training and support throughout 2015 on all aspects of Online Marketing.

Laura & Matthew Scholarships


Winners of the 2013 awards, Cindy La, and Wincy Zhong are pictured here receiving their award with one of Optimising's founders, James Richardson. Both girls will be receiving training and support throughout 2014 on all aspects of Online Marketing.


Scholarship Overview

The 'Optimising Online Marketing Scholarship' ('OOMS') is designed to help students who are on their path to a business or marketing career, to grow their talents and skills and make them more desirable to future employers. The Scholarship is broken into two categories;

High School Scholarship

This first Scholarship is open to all high school students (who have completed a minimum of Year 10), who have a keen interest in Online Marketing, Internet services, or marketing in general.

Tertiary Scholarship

The second Scholarship is open to all current Australian university & TAFE students undertaking a Business, IT, or Marketing related study.


Both recipients of the Optimising Online Marketing Scholarship will receive:

  • Full Online Training modules inclusive of:
    • Google Analytics Essential Training
    • Google AdWords Essential Training
    • Online Marketing Fundamentals
    • Google+ for Business
    • SEO Fundamentals
    • Google AdWords Training modules.
  • AdWords certification exam voucher
  • Career and technical advice from the entire Optimising team.
  • $200 AdWords credit.
  • $500 cash for any additional learning expenses

All together over $2000 value in training and assistance.

Optimising Online Marketing Scholarship Application

Please email the following details through to scholarship@optimising.com.au:

  • Full Name
  • Email Address
  • Phone
  • School or University
  • Degree (if applicable)
  • Briefly describe why you want to learn more about Online Marketing
  • List things you have done that show your keen interest in Online Marketing (links, videos, social media can all be submitted)
  • Anything else? Plead your case!

Terms & Conditions

  • Application Period: 10th April 2015 - 31st October 2015
  • 2015 Scholarship winner will be announced 7th November 2015
  • Attending an Australian educational institution
  • Winner will be selected via internal panel based on candidate's responses to application criteria.
  • The Optimising Online Marketing Scholarship will be continued each year with applicable application dates listed on this page.
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We’re real people! Meet the Optimising team!

The Optimising Team

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Optimising are a Melbourne based SEO and Web Design company. Launched in early 2008, we have brought together years of experience in Online Marketing and Website Design.

We have assisted clients all over Australia with innovative online organic and paid marketing techniques, the latest in social media, and the creation of high performing websites.

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1/345 Punt Road
Richmond VIC 3121

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