The Optimising Blog

Come learn more from the team that powers Optimising as well as other relevant industry news.

How We Work: Slack

Slack is by no means a new kid on the block, we've been using it here at Optimising since early 2014! Here's our pro tips.

26 June 2020 Read

'Google Analytics as a Ranking Signal' Myth Busting

We've all heard the rumours that Google uses their Analytics data to impact rankings of your site. Now we put the myth to bed.

4 June 2020 Read

Optimising COVID-19 Office Action Plan

Like many teams and businesses across Australia, we have operated remotely for the last 9 weeks and have acclimated to this new “normal”. Here is our plan.

1 June 2020 Read

Working smarter in the age of COVID-19

How Optimising is adapting to these strange times. Spoiler: Communication, Positivity, & Feedback.

1 Apr 2020 Read

How Felicity became an SEO Specialist

Hi, I’m Felicity and here’s the story about how I landed my position here at Optimising! Still technically a student at Swinburne University of Technology.

25 Mar 2020 Read

We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the Planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

Find out more

We're working with the Odonata Foundation to Save the Eastern Barred Bandicoot

Find out more

We're real people! Meet
the Optimising team!

Optimising is no ordinary SEO agency. We've brought together the best people in our industry to deliver best in class solutions.

Our team is made up of skilled individuals who consistently deliver leading solutions. A team of brilliant minds who aim to transform the business of our clients through clever, outside of the box solutions.

We are a highly experienced, dynamic group of professionals specialising in creating game changing SEO campaigns.

Meet us