Anyone who doubts the power of Twitter need only see the phenomena that is Charlie Sheen. Going from 0 to over 1 million followers in only 24 hours; his face and tweets on every news channel around the world; live tours and merchandise; a Guinness World Record; all firmly off the back of an active twitter campaign.
Twitter is definitely not a passing fad, and has proved it will be a big player in the social media scene for some time to come. Growing at an extremely fast rate, the recently announced official Twitter stats make some interesting and insightful reading.
It took 3 years, 2 months and 1 day from the very first Tweet, to the one billionth Tweet. Now it takes 1 weeks for users to send 1 billion Tweets. 1 year ago, the average number of Tweets per day was 50 million. Quite an impressive stat in itself. Now this figure has risen to 140 million Tweets per day (and as high as 177 million Tweets in a day after the recent Japan earthquakes). After the Japan earthquake, there were 6939 tweets sent in ONE second. Otherwise known as TPS (Tweets Per Second).
Twitter Account Stats
I'm sure you be able to find some interesting people to follow with 460,000 new Twitter accounts created daily. 182% increase in the number of mobile Twitter users.
In January 2008, there were 8 employees. There are now over 400 employees working behind the scenes at Twitter. Whilst there is a lot of spam on Twitter, as with any form of promotional medium, if you learn how to filter it out and follow the right people, then you will be able to see the true power behind Twitter's networking and real-time news. Is your business #winning, if not, in the words of Charlie Sheen, "Shut up. Stop. Move forward."