SEO for the holidays: SEO you can do for the year ahead
So you used up all your vacation time early. All your projects are finished and you've got a little quiet time while your workmates are away on some beach drinking cocktails?
Shopping cart with Christmas box - digital artwork. Get more traffic to your website for Christmas!
Do you business a favour and go over this holiday checklist, to ensure a well Search Engine Optimised website for the year ahead:
Google Maps:
- Is your business on Google maps? If not, head over the to Google business Centre and submit your details so you will be found on the newish Google feature which is now prominent most Google Results
Google Webmaster Tools:
- Ensure your site is active on Google Webmaster tools. Login here and check your sitemap is indexed and your site is free of error *Google Analytics: Do you monitor your statistics? Do you even have them installed? If you don't install the Google Analytics code on your site, so for the year ahead, you can monitor your traffic and learn from your customers habits (Good and Bad)
Link Building:
- Go to Google.com, and do a link search 'link:http://www.yourdomain.com' in the Google search box, and see how many links Google recognises are pointing to the site. Regardless of the result, you can always do with more, so start hunting for directories and other sites which are relevant to your website, and get your links on there!
Twitter:
- First step is to setup a twitter account and start using it to engage with customers and like minded individuals.
Second step is to setup monitoring to in the year ahead, you always know what going on. Use one of these services and direct to a group email address. Sure, there are heaps of things you could do. These are just some that I think are very important, and not really that hard to do (You don't want to be working too hard do you?)
James Richardson
Co-Founder
James is Co-Founder of Optimising who’s worked with everyone from national retailers and franchise groups to fast-growing eCommerce brands. He’s as interested in how AI engines send traffic as he is in old-fashioned rankings, and spends a lot of time testing how brands show up across search.
He started out running sports fan sites and early eCommerce stores, picked up a few senior sales and marketing roles at ASX-listed companies, then decided to build the kind of SEO agency he actually wanted to work at. Outside work, James is usually being out-negotiated by his three daughters, hosting very serious pretend tea parties, or supervising yet another cubby house build in the lounge room.
