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SEO for Small Business

Posted on January 01, 2014

It's so great to see small business owners excited about SEO campaigns and taking interest in affordable and effective marketing solutions for their business. The best thing about SEO is that you don't need a technical background to understand how it works.Though for some, adopting SEO can be a little daunting.

Here's a few tips for small business taking on SEO for the first time.

Pick the RIGHT Keywords

In choosing keywords, be specific by resolving ambiguity. For example, If you own a fashion boutique in Prahran, include key terms that narrow down your business into the most suitable descriptions. A boutique for who? You might choose the words 'designer' or 'accessories' but is it for men, women, pets or homes? Two business' might have similar keywords but sell completely different products. Know exactly what 'searchers' are looking for when you choose your keywords, because nobody knows a business better than you and your customers.

Social Integration is a MUST

Align properly with a social media campaign - let your customers do some work for you. Facilitate their check-ins, encourage them to share photos or videos and respond to them promptly across Facebook and Twitter. Good feedback on your page means all that traffic clicking through is seeing their comments. Third party recommendation is a powerful tool!

Can you convert this new traffic?

Think about what the increased traffic is doing for you - don't just use SEO because it might be fashionable or you've heard it's effective. Each business capitalises on SEO in very different ways. Is it easy for new website traffic to contact you or begin new sales? Make sure you can capitalise right from the very beginning, so there is minimal tweaking later on and you can focus on making sales and building a customer base.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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