Making the right choices when it comes to the keywords you want to rank for is one of the most vital parts of SEO. You need to choose the keywords your customers use to search for a business like yours, and the intent needs to be correct. 

Let me quickly explain: When you choose a keyword you need to think about these two things:

  • What are my customers using to find businesses like mine? (Not what I think they should be using)
  • When someone types in the keyword, does it have commercial intent? Are they simply researching for information, or are they ready to make a buying decision?

The answers to these questions can only be uncovered with thorough keyword research. Doing some basic keyword research is easy. 

Simply visit the 'Google Keyword Tool' which gives you access to recent search numbers, and much more detail that will be useful in making your decisions