Sales & Marketing Director | Co-Founder
Posted: 25 Mar 2020
Making the right choices when it comes to the keywords you want to rank for is one of the most vital parts of SEO. You need to choose the keywords your customers use to search for a business like yours, and the intent needs to be correct.
Let me quickly explain: When you choose a keyword you need to think about these two things:
The answers to these questions can only be uncovered with thorough keyword research. Doing some basic keyword research is easy.
Simply visit the 'Google Keyword Tool' which gives you access to recent search numbers, and much more detail that will be useful in making your decisions
Sales & Marketing Director | Co-Founder
Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.
Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Melbourne’s leading SEO agencies.
When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.
Optimising has been awarded Google Premier Partner status in 2022, recognised for being a leading Australian PPC agency.
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