Choosing the right SEO keywords
James Richardson
Co-Founder
Posted: 25 Mar 2020
Making the right choices when it comes to the keywords you want to rank for is one of the most vital parts of SEO. You need to choose the keywords your customers use to search for a business like yours, and the intent needs to be correct.
Let me quickly explain: When you choose a keyword you need to think about these two things:
- What are my customers using to find businesses like mine? (Not what I think they should be using)
- When someone types in the keyword, does it have commercial intent? Are they simply researching for information, or are they ready to make a buying decision?
The answers to these questions can only be uncovered with thorough keyword research. Doing some basic keyword research is easy.
Simply visit the 'Google Keyword Tool' which gives you access to recent search numbers, and much more detail that will be useful in making your decisions
James Richardson
Co-Founder
Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.
Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.
When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.
Celebrating Web Excellence at the 2025 Australian Web Awards
The Optimising team joined the 2025 Australian Web Awards in Melbourne as proud SEO category sponsors, celebrating standout digital work and industry progress.
Optimising and Odonata Foundation
We're proud to announce our 2025 partnership with the Odonata Foundation, supporting their innovative Recovery Model to protect Australia's threatened species.
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