Welcome to the new Optimising website
James Richardson
Co-Founder & Partnerships
Posted: 25 Mar 2020
Co-Founder & Partnerships
Posted: 25 Mar 2020
When we started the Optimising rebrand process 12 months ago to celebrate 10 years in business, we had a few things in mind:
Looking back, 2 out of 3 ain't bad? (Hint: It took us forever!)
We did a more detailed post on this in 2018 when we launched the new logo, but we’re still super happy with how it looks and what it represents.
For a little more detail check out our previous post here.
Below is the 2014 iteration of the site to show how far we've come - got to say we actually still like that one!
Isn’t it pretty?
While this took us a long time to complete between client work we finally got there, and we love it.
We had a few objectives we wanted to achieve with the new website:
We were super lucky when our amazing designer, Shane Austin from We Go Beyond, came on-board to create our branding as well as the design concept for the website.
He was able to create something that seamlessly showcases the identity we were trying to create.
Check out Shane's portfolio to see more of his amazing work.
As much as we love a pretty design, being an SEO company we know that it's just as important that the site is well-built and as technically sound as we can make it (that's our game right!).
We made lots of decisions and some compromises to ensure that we were able to practise what we preach as much as possible.
We'll do a much more detailed post on the this side of things soon but here's a few brief technical points about the site:
To take this one step further, we're looking at moving this website to 'headless' and build the frontend as a single page application (SPA).
Yep.
This exercise was a real team effort and I would like to thank a few people specifically:
Obviously we’re a little biased, but we love the new brand and website.
We’d love to hear your thoughts or feedback. Feel free to reach out to me directly on james@optimising.com.au.
Co-Founder & Partnerships
Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.
Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.
When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.
Hear all about the first 1% for the Planet meetup in Melbourne, hosted by Optimising!
Optimising chats with Mobilise CMO Anthony Alsop to find out more about the organisation. We discuss their mission and goals, their partnership with Nedd Brockmann, and how they benefit from Optimising's SEO work!
Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the planet, we have further cemented this purpose within our organisation.
However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!
Chat with us today and we’ll get you the results you deserve.
We acknowledge the Wurundjeri Woi Wurrung people as the Traditional Owners of the land now known as Richmond. We pay our respects to Elders from all nations - and to their Elders past, present and future.
Optimising is committed to cultivating and preserving a culture of inclusion and connectedness. We are able to grow and learn better together with a diverse team of employees.