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It's Time for a Change

Posted on July 18, 2018

There has been something we've kept a little bit quiet.

It's hard to believe it, but Optimising is celebrating 10 years since we established our business.

It's easy to get caught up in running the business and working for our clients, and forget to sit back and celebrate these achievements.

When we started the company back in 2008, we had no idea where we would end up (and we were both young enough to not be too worried about where that was).

Now in our official 10th year, we have a much more clear sense of identity as a company, both in terms of the work we do, what we stand for, and most importantly, our people.

When we established the brand, we stood for nothing, had no customers, and to be honest, we had no bloody idea about much at all.

We decided now was a great time to do a full brand refresh, starting with our logo.

What we knew we wanted was:

  • Something modern and more timeless
  • Something that better represented who we are
  • Something simple and stylish that would work well with everything we do


The designer tried to create something not like the standard logo with a word and identity symbol.

The indent on the ‘O’ represents what you would usually see in a chart or graph; some might say it's the upwards trend of our clients' website traffic!

What now?

We are going to start the roll-out! It's going to be a decent sized job so you will start to see it happening quite gradually.

What we're most looking forward to is a big change in our website with a full revamp.

Watch this space!

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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1/345 Punt Road
Richmond VIC 3121

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Suite 511, 15 Albert Ave
Broadbeach QLD 4218

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Suite 64, 246 Pacific Highway
Crows Nest NSW 2065