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How Mozcon 2016 blew us away

Posted on September 23, 2016

Once a year, we make the trek over the the USA to attend an industry conference. It’s a chance for us to stay up to date with the latest developments in the global SEO industry. We find the conferences run in the USA provide us with better value, and better access to a higher number of world class speakers.

This year, we decided to venture to a conference we had not been to before, but always heard amazing things about, MozCon in Seattle.

We have used the Moz suite of tools for years for our clients, and have always been envious of the lineup of speakers they are able to attract, so we bought our tickets and organised everything we need to.

First impressions of MozCon were, WOW. With around 1,500 people congregating at the Washington Convention Centre, the scale was impressive, and the time and effort put into the organisation of this event was like nothing we had ever seen before. It was like a rock concert with light shows, music, and world-class performers.

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Add to that:

  • Amazing food
  • First class networking events
  • Arcade and claw prize machines
  • Great swag

Onto the speakers, they were all very impressive. MozCon prides itself on the speakers providing actionable information, and we were not disappointed.

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Some of the highlights for the Optimising team were:

Content Chaos: Building Your Brand through Constant Experiments with Ross Simmonds

A look at how taking risks on content and making investments can work out in a big way for brands and marketers. Whether it’s Reddit, Slideshare, Quora or Instagram, Ross shares some of the lessons he's learned from a variety of different content experiments.
Download Slides

Local Projects to Boost Your Company and Career with Mike Ramsey

Mike will walk through the projects that his individual team members took on to improve how they handled local links, reviews, reports, and lots of areas in between.
Download Slides

Putting Trust into Domain Authority with Wil Reynolds

Domain Authority is a trust sentiment, not a pure numeric value. Wil will show real examples of sites that build authority and trust by understanding and then solving users' problems. He'll also give you practical ways to use Google SERPS to uncover the many ways to best solve these problem.
Download Slides

The Irresistible Power of Strategic Storytelling with Kindra Hall

Whoever tells the best story, wins. In marketing, in business, in life. Going beyond buzzwords, Kindra will reveal specific storytelling strategies to create great content to win customers without a fight.

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Persuasion, Data, & Collaboration: Building Links in 2016 with Kirsty Hulse

Securing links can be tough, and it's not about how creative or productive or smart we are, but how persuasive we are. Kirsty will walk you through how to get clients and managers to say yes to your best ideas, how to get interesting, affordable data, how to get experts to collaborate with you, and how to create outreach emails that compel people to cover your campaign.
Download Slides

Link Building's Tipping Point
 with Rand Fishkin

Links still move the needle—on rankings, traffic, reputation, and referrals. Yet, some SEOs have come to believe that if we "create great content," links will just appear (and rankings will follow). Rand will dispell this myth and focus on how to architect a link strategy, alongside some hot new tools and tactics for link acquisition in 2016.
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Larry Kim and the Optimising team

Nathan, James, & Daniel meeting Larry Kim from Word Stream

In addition to the above presentations, there will be some video footage of the event out shortly, but until then there are also some great notes from the event that some very kind people have put together for our benefit:

Unbounce notes

These are the ultimate notes from every presentation including all the stuff you would only hear if you were there!
Download Notes

MozCon 2016 Notes from The Curious Marketer

Super comprehensive notes from each day of the event that are beautifully put together.
Download Notes

It's fair to say that our team at MozCon in 2016 were very inspired by everything we saw. We've been inspired to try new things, and keep pushing for new and better results. We have many actionable insights that we have already started implementing within our business, and we will no doubt be back in 2017.

Thanks Rand and the Moz team for putting together such an amazing event.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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