Marketing now notes
Thought this would be interesting. Attended a great session today in Melbourne called Marketing now or #mktgnow Listened to some fantastic speakers, learnt a lot I can implement in my own business and for some of my customers, and met some great, like minded people.
Here are my notes, in raw form form the presentations. Now, I know what you are going to say, they are useless shorthand rubbish. Yep, pretty much but I'll leave that up to you Gavin Heaton @servantofchaos
James Richardson
Co-Founder
James is Co-Founder of Optimising who’s worked with everyone from national retailers and franchise groups to fast-growing eCommerce brands. He’s as interested in how AI engines send traffic as he is in old-fashioned rankings, and spends a lot of time testing how brands show up across search.
He started out running sports fan sites and early eCommerce stores, picked up a few senior sales and marketing roles at ASX-listed companies, then decided to build the kind of SEO agency he actually wanted to work at. Outside work, James is usually being out-negotiated by his three daughters, hosting very serious pretend tea parties, or supervising yet another cubby house build in the lounge room.
