Marketing now notes

Thought this would be interesting. Attended a great session today in Melbourne called Marketing now or #mktgnow Listened to some fantastic speakers, learnt a lot I can implement in my own business and for some of my customers, and met some great, like minded people. 

Here are my notes, in raw form form the presentations. Now, I know what you are going to say, they are useless shorthand rubbish. Yep, pretty much but I'll leave that up to you Gavin Heaton @servantofchaos

James Co Founder OPT

James Richardson

Co-Founder

James is Co-Founder of Optimising and has been working in SEO for over 20 years, across everything from complex site migrations to multi-location franchise rollouts. These days he spends just as much time thinking about how brands show up in ChatGPT and Perplexity as he does about Google rankings. He started out running sports fan sites and early eCommerce stores before building the kind of SEO agency he actually wanted to work at. 

Outside of work, he's usually being out-negotiated by his three daughters or supervising yet another cubby house build in the lounge room.

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