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Marketing Now Notes

Posted on January 01, 2014

Thought this would be interesting. Attended a great session today in Melbourne called Marketing now or #mktgnow Listened to some fantastic speakers, leanrt alot I can impiment in my own business and for some of my customers, and met some great, like minded people. Here are my notes, in raw form form the presentations. Now, I know what you are going to say, they are useless shorthand rubbish. Yep, pretty much but I'll leave that up to you Gavin Heaton @ servantofchaos

<code>Read Cluetrain Manifesto
Forresterdata.com [Cool Social Media Info]
9000 Youtube video hours uploaded everyday
Read Motrin Case Study: Social Media Gone Bad
Brandtags.net
Feedreader for Twitter search Terms
    Pageflakes.com
    Feedly.com

Adplanner
    People Broswer.com Laural Papworth @silkcharm

measurementcamp.wikidot.com
Adage Power 150 Media and Marketing
Social Web Reputation Management
    Profile-Identity-Reputation-Trust
Great Video: Tat-The Astonishing Tribe
Twitalyzer.com: Influence Measurement
Kaushik.net

Play with Youtube Insights Darren Rouse @problogger

Take notes on other successful twitters
Learn from mistakes and exploit success
Listening is the key to success
Listen and then engage
Strengthen your homebase first and then your outposts
Create useful information that fulfils and need
    Don't create more clutter!
Twitter: Make some posts more personal
Be unique!

Craft your post form the heading down* Jim Stewart @ Jimboot

Rewatch 'How Kevin Bacon cured cancer'
3 Million Australians use Youtube
25% of all Google searches
Video has high impact 'Melbourne Fishing'
Flip HD Cam is apparently quite good
Tell a story: Don't read a script, Know your material
Howcast.com: Video Tutorial Website
Use Titles and Video description to get video ranking
Tubemogul.com Update: Some more great notes can be found from The PR Warrior here
</code>

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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