Facebook promoted posts live
James Richardson
Co-Founder & Partnerships
Posted: 24 Mar 2020
As per our article a few days back, Facebook has started rolling out Promoted Posts for Brand Pages. This is a new feature which allows businesses to pay for posts to be more visible on users news feeds.
Facebook recently shared a statistic that a Brand Page's content is only seen by 16% of their actual fans, and this new tool, helps Brand Page owners grow this number. Brand Page owners now have three options, $5, $10, $15, or $20 to get more people to see their posts.
Facebook users will see promoted posts label with the words 'Sponsored' in the news feed, even if they already like the page. Optimising have been having a play with this new feature on our own Facebook Page today, we'll be sure to update this post when we have some more data.
James Richardson
Co-Founder & Partnerships
Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.
Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.
When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.
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