Brand vs logo
People often wonder what the difference is between a logo and a brand. In order to have a successful business, it is advisable to have a good logo and a brand that brings positive feelings to your customers. To accomplish this, you need to plan both. When considering this, a good starting point is to contemplate how you want your business to be seen by others.
What is a logo? A logo is a small mark that becomes the 'face' of a business. It is an expression which makes up your brand and is likely to shape the foundation of your brands overall approach. Logos are usually abstract expressions of an idea and the better the idea, the more unique, adaptable and valuable it will be. A logo that's familiar, fresh and professional will be most effective. Your logo and your brand are related because, as your logo is the 'face' of your business, the brand is how people see your business as a whole.
Your brand is the "personality" of your business and can determine the impression that you leave on your clients and customers. Brands that appeal to you can be identified by branding elements that are not the logo. An underlying idea determines all these other brand elements and they can be identified by their typeface, colour, typeface, illustration, or even copywriting, or a combination of these elements.
In conclusion, a logo and a brand is not the same, but they should both be imperative parts of your business. By thinking about the branding side you can determine which values you want to communicate through your logo.
Charlie Krowitz is a professional visual problem solver who gets a kick out of learning about different businesses. As soon as you meet her you will quickly see that she is an enthusiastic individual with a passion about the work that she does. Her work ranges from branding and identity to print collateral for small to medium size businesses. Each client is unique and therefore each brief is unique. A specific solution for each project is therefore required.
James Richardson
Co-Founder
James is Co-Founder of Optimising who’s worked with everyone from national retailers and franchise groups to fast-growing eCommerce brands. He’s as interested in how AI engines send traffic as he is in old-fashioned rankings, and spends a lot of time testing how brands show up across search.
He started out running sports fan sites and early eCommerce stores, picked up a few senior sales and marketing roles at ASX-listed companies, then decided to build the kind of SEO agency he actually wanted to work at. Outside work, James is usually being out-negotiated by his three daughters, hosting very serious pretend tea parties, or supervising yet another cubby house build in the lounge room.
