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Brand vs Logo

Posted on January 01, 2014

People often wonder what the difference is between a logo and a brand. In order to have a successful business, it is advisable to have a good logo and a brand that brings positive feelings to your customers. To accomplish this, you need to plan both. When considering this, a good starting point is to contemplate how you want your business to be seen by others. What is a logo? A logo is a small mark that becomes the 'face' of a business. It is an expression which makes up your brand and is likely to shape the foundation of your brands overall approach. Logos are usually abstract expressions of an idea and the better the idea, the more unique, adaptable and valuable it will be. A logo that's familiar, fresh and professional will be most effective. Your logo and your brand are related because, as your logo is the 'face' of your business, the brand is how people see your business as a whole. Your brand is the "personality" of your business and can determine the impression that you leave on your clients and customers. Brands that appeal to you can be identified by branding elements that are not the logo. An underlying idea determines all these other brand elements and they can be identified by their typeface, color, typeface, illustration, or even copywriting, or a combination of these elements. In conclusion, a logo and a brand is not the same, but they should both be imperative parts of your business. By thinking about the branding side you can determine which values you want to communicate through your logo.

Charlie Krowitz is a professional visual problem solver who gets a kick out of learning about different businesses. As soon as you meet her you will quickly see that she is an enthusiastic individual with a passion about the work that she does. Her work ranges from branding and identity to print collateral for small to medium size businesses. Each client is unique and therefore each brief is unique. A specific solution for each project is therefore required.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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