Everyone is always trying to jump onto the next Facebook, the new up-and-coming Twitter-like service, or the latest Google venture. So it comes as no surprise that there is a new kid on the block in 2011 that is really kicking some goals and causing quite a stir amongst social media geeks and early adopters alike. 

Quora, the Q and A site, has been exploding in user numbers for the past few months, thanks to some early uptake through some influential people in the tech community, but it's been a little unclear how small to medium business can leverage this new trend to their advantage. Researching and Engaging your Market

If you have a browse through Quora, you might find a few of your competitors or people in your industry hanging around and getting involved. By following other experts within your industry, you can learn so much about how other businesses run, their thoughts and perspective on issues which you face everyday. 

Some great topic areas include the very busy pages for topics like Small Businesses and Small Business Advice - which is a great place to find people looking for answers you can provide.

Your Questions will be Answered

The biggest advantage about the Quora platform is the great community of users. Quora is frequented by plenty of really smart people from journalists, entrepreneurs and business owners, to people who work for big brand companies. If you have high level questions, what better place or person to answer it than a highly active community of like minded and well educated professionals? Finding Blog Topics

If you have a company or personal blog, the key to making it useful for readers is to keep it relevant and useful to your readers. The way to do this is to write about issues that people are interested in now. Quora provides a wealth of questions people are asking, and need someone like yourself to answer. Look around, take a look at the types of questions being asked and if there are any common themes. It can be a constant content source.

Find and Connect with Peers

Quora being the place where people answer questions, is the perfect way to find smart and like-minded people who you can actively engage in either through Quora, or the 'old fashion' way; email or twitter. Quora is big now, but will it remain big or is it just another passing fad like Google Buzz, or MySpace? Only time will tell, but it sure is a place you can have some fun with now.