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The Benefits of a Google Sitemap

Posted on January 01, 2014

Before we get into what the benefits are of a Google sitemap it is important to understand what a sitemap actually is. A sitemap is a graph that represents the architecture of a web site. It can be a web page that lists pages on a web site or a tool for planning a web design. Organized in a hierarchical fashion, a sitemap helps search engine bots and visitors to find its pages – an XML file that lists the URL's for a website.

Sitemap Benefits

One of the benefits of sitemaps is they improve search engine optimization (SEO) of your website, ensuring that all the web pages can be found. This is doubly important if you are using JavaScript or Macromedia Flash menus that do not include HTML links. A sitemap also allows you to include additional information about each particular URL such as, how often it changes, how important it is relating to other URL's on the site, and when it was last updated. When you submit a sitemap to a search engine, it does not replace the search engines existing crawling mechanisms, it does however, allow for the search engine crawlers to crawl your website more effectively.

Six Reasons Why You Should Use Google Sitemaps

  1. The sitemaps allow you, the webmaster, to alert Google directly of any changes or additions made to your website. How often a search engine visits your website depends how often your web content is changed and you alert them of the update.

  2. RSS, Blog, and Ping are not direct methods of alerting search engines. Sitemaps are designed to alert and direct search engine crawlers to your website.

  3. The Internet is huge and growing bigger everyday which means a longer wait time for search engine spiders to find, crawl and index your website. Google sitemaps alert Google to any change and directs crawlers to that exact page.

  4. Without using Google sitemaps you are risking the chance of your website being hard to find by search engine crawlers or possibly never being found.

  5. With Google sitemaps there is no wondering and waiting to see when the search engine spiders crawl your web pages.

  6. Using Google sitemap is FREE.

In Conclusion

The main reason Google introduced sitemaps, back in June of 2005, was so web developers could publish their list of links from across their websites. If you have a website, why not give using Google sitemaps a try? If you have tried other ways to optimize your website without getting good results maybe this is the answer you have been waiting for.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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