SEO for Small Business

It's so great to see small business owners excited about SEO campaigns and taking interest in affordable and effective marketing solutions for their business. The best thing about SEO is that you don't need a technical background to understand how it works.Though for some, adopting SEO can be a little daunting.

Here's a few tips for small business taking on SEO for the first time.

Pick the RIGHT Keywords

In choosing keywords, be specific by resolving ambiguity. For example, If you own a fashion boutique in Prahran, include key terms that narrow down your business into the most suitable descriptions. A boutique for who? You might choose the words 'designer' or 'accessories' but is it for men, women, pets or homes? Two business' might have similar keywords but sell completely different products. Know exactly what 'searchers' are looking for when you choose your keywords, because nobody knows a business better than you and your customers.

Social Integration is a MUST

Align properly with a social media campaign - let your customers do some work for you. Facilitate their check-ins, encourage them to share photos or videos and respond to them promptly across Facebook and Twitter. Good feedback on your page means all that traffic clicking through is seeing their comments. Third party recommendation is a powerful tool!

Can you convert this new traffic?

Think about what the increased traffic is doing for you - don't just use SEO because it might be fashionable or you've heard it's effective. Each business capitalises on SEO in very different ways. Is it easy for new website traffic to contact you or begin new sales? Make sure you can capitalise right from the very beginning, so there is minimal tweaking later on and you can focus on making sales and building a customer base.

About James

James Richardson started his online career running online Sports Fan sites (luckily none are still online today), with the pinnacle being a write up in the Sunday Herald Sun 'Wired' column. Running several successful online websites and businesses himself, he is well placed at understanding what your business needs.

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The Optimising Team

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Optimising are a Melbourne based SEO and Web Design company. Launched in early 2008, we have brought together years of experience in Online Marketing and Website Design.

We have assisted clients all over Australia with innovative online organic and paid marketing techniques, the latest in social media, and the creation of high performing websites.

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