Optimising small business online marketing (SBOM) report
James Richardson
Co-Founder
Posted: 25 Mar 2020
The Optimising Small Business Online Marketing Report is focussed on outlining and exploring current trends in online marketing, covering SEO, PPC, SMA and mobile strategies, as well as current participation by small business in these efforts and key takeaways for small businesses.
No matter the size of your small business, the Optimising SBOM Report is a thorough and concise snapshot of the online marketing landscape so that you can get a grasp of likely competitor activity, and insight into what you can do to get and keep the competitive edge over your competition.
Ultimately the SBOM report aims to be a robust guide for small business to refer to when making marketing decisions, a learning resource, and a destination to establish industry movements and predict future trends.
To see the full report: https://www.slideshare.net/opt...
James Richardson
Co-Founder
Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.
Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.
When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.
Celebrating Web Excellence at the 2025 Australian Web Awards
The Optimising team joined the 2025 Australian Web Awards in Melbourne as proud SEO category sponsors, celebrating standout digital work and industry progress.
Optimising and Odonata Foundation
We're proud to announce our 2025 partnership with the Odonata Foundation, supporting their innovative Recovery Model to protect Australia's threatened species.
We value purpose over profit and take action.
Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the planet, we have further cemented this purpose within our organisation.
However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!
We're working with the Odanata Foundation to Save the Eastern Barred Bandicoot
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We acknowledge the Wurundjeri Woi Wurrung people as the Traditional Owners of the land now known as Richmond. We pay our respects to Elders from all nations - and to their Elders past, present and future.
Optimising is committed to cultivating and preserving a culture of inclusion and connectedness. We are able to grow and learn better together with a diverse team of employees.