Facebook launches private messages for brand pages
Facebook has begin rolling out a new feature which allows brands to directly communicate with users through their 'Private Messaging' system, which was previously only a feature of 'individual' accounts. The new feature allows brands to send and receive private messages from their fans on the social network.

It remains to be seen how tight a reign that Facebook will place on the new system. We cant help but think of Twitter Direct Messaging, and how that system has been overrun by spam messages from individuals and companies alike.
What do you think about the new features? Will it help you run your page and Facebook campaigns more effectively?
James Richardson
Co-Founder
James is Co-Founder of Optimising and has been working in SEO for over 20 years, across everything from complex site migrations to multi-location franchise rollouts. These days he spends just as much time thinking about how brands show up in ChatGPT and Perplexity as he does about Google rankings. He started out running sports fan sites and early eCommerce stores before building the kind of SEO agency he actually wanted to work at.
Outside of work, he's usually being out-negotiated by his three daughters or supervising yet another cubby house build in the lounge room.