We're giving 1% for the Planet
Giving back to make the world better
A commitment to making a difference
2020 has been a year where we have spent some time reflecting on the past and into the future.
It has also been a time where we have put some energy into trying to decide what type of company we want to be for our clients, our team, and also ourselves.
We started by revisiting our Company Values, and really spending some time to work out what they are, and if we’re doing them justice.
After aligning on our values, we decided that we were maybe not doing everything we stood behind as much as we would like, so we decided to do something about it.
We’re really excited to announce that as of July 1st 2020, Optimising has joined the ‘1% for the Planet’ initiative. This means we have now committed to giving 1% of all our revenue back to our planet via verified not-for-profit organisations.
Daniel Zuccon - Co-Founder at Optimising
We chose 1% for the Planet since it makes it easy for us to be transparent about what we’re doing, and also to ensure that the money we give goes to the right organisations who align with our values.
Since their inception, they have already helped certify over $370 million towards causes that Optimising also supports. Our joining might only be a small part, but it’s the collective action of everyone involved that will make our impact bigger.
Kate Williams - CEO of 1% for the Planet
We're just getting started
We're really happy to be part of this initiative, and pleased that going forward we'll be making direct impacts on the things that are important to us as a business and also as a team.
You can learn more about their model or get involved directly here.
James Richardson
Co-Founder
James is Co-Founder of Optimising who’s worked with everyone from national retailers and franchise groups to fast-growing eCommerce brands. He’s as interested in how AI engines send traffic as he is in old-fashioned rankings, and spends a lot of time testing how brands show up across search.
He started out running sports fan sites and early eCommerce stores, picked up a few senior sales and marketing roles at ASX-listed companies, then decided to build the kind of SEO agency he actually wanted to work at. Outside work, James is usually being out-negotiated by his three daughters, hosting very serious pretend tea parties, or supervising yet another cubby house build in the lounge room.
