Increase online sales with creative discount codes
Discount Codes are one of the great marketing tools available to online stores. Once online shoppers add their items to the shopping cart, the discount code is entered and the user gets a discount on their items. It's simple and effective.
The discount can work in a variety of ways including:
- % of cart price discount, 5-10%
- $ Value off, $10-$20 off
- Free Options, like Shipping or Insurance.
They can get a little more complex, but you get the idea. This week, SurfStich.com launched a great email campaign that showed how getting creative with discount codes can push online sales. They sent a unique discount code that ranged between $5 and $500 value.
The users just had to;
- Visit SurfStitch.com
- Fill their cart with items & continue to checkout
- Proceed to payment & enter their discount code
- Press 'Use Certificate' to see their unique discount value. YOUR GIFT CARD NO. XXXXXXXXXXXXX
The genius of doing this kind of promotion is it:
- rewards loyal and regular customers
- builds up an attachment to the product, in claiming the reward, the user must fill and complete a cart, so they might buy the products even without a discount
- builds anticipation and open rates for current and future email campaigns.
Seen anything like this before? We'd love to hear about it!
James Richardson
Co-Founder
James is Co-Founder of Optimising and has been working in SEO for over 20 years, across everything from complex site migrations to multi-location franchise rollouts. These days he spends just as much time thinking about how brands show up in ChatGPT and Perplexity as he does about Google rankings. He started out running sports fan sites and early eCommerce stores before building the kind of SEO agency he actually wanted to work at.
Outside of work, he's usually being out-negotiated by his three daughters or supervising yet another cubby house build in the lounge room.
