Increase online sales with creative discount codes

James Richardson
Co-Founder & Partnerships
Posted: 24 Mar 2020
Co-Founder & Partnerships
Posted: 24 Mar 2020
Discount Codes are one of the great marketing tools available to online stores. Once online shoppers add their items to the shopping cart, the discount code is entered and the user gets a discount on their items. It's simple and effective.
They can get a little more complex, but you get the idea. This week, SurfStich.com launched a great email campaign that showed how getting creative with discount codes can push online sales. They sent a unique discount code that ranged between $5 and $500 value.
Seen anything like this before? We'd love to hear about it!
Co-Founder & Partnerships
Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.
Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.
When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.
We're proud to announce our 2025 partnership with the Odonata Foundation, supporting their innovative Recovery Model to protect Australia's threatened species.
Get to know a little more about Jee and how she came to be an SEO Specialist here at Optimising!
Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the planet, we have further cemented this purpose within our organisation.
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