Increase online sales with creative discount codes
Discount Codes are one of the great marketing tools available to online stores. Once online shoppers add their items to the shopping cart, the discount code is entered and the user gets a discount on their items. It's simple and effective.
The discount can work in a variety of ways including:
- % of cart price discount, 5-10%
- $ Value off, $10-$20 off
- Free Options, like Shipping or Insurance.
They can get a little more complex, but you get the idea. This week, SurfStich.com launched a great email campaign that showed how getting creative with discount codes can push online sales. They sent a unique discount code that ranged between $5 and $500 value.
The users just had to;
- Visit SurfStitch.com
- Fill their cart with items & continue to checkout
- Proceed to payment & enter their discount code
- Press 'Use Certificate' to see their unique discount value. YOUR GIFT CARD NO. XXXXXXXXXXXXX
The genius of doing this kind of promotion is it:
- rewards loyal and regular customers
- builds up an attachment to the product, in claiming the reward, the user must fill and complete a cart, so they might buy the products even without a discount
- builds anticipation and open rates for current and future email campaigns.
Seen anything like this before? We'd love to hear about it!
James Richardson
Co-Founder
James is Co-Founder of Optimising who’s worked with everyone from national retailers and franchise groups to fast-growing eCommerce brands. He’s as interested in how AI engines send traffic as he is in old-fashioned rankings, and spends a lot of time testing how brands show up across search.
He started out running sports fan sites and early eCommerce stores, picked up a few senior sales and marketing roles at ASX-listed companies, then decided to build the kind of SEO agency he actually wanted to work at. Outside work, James is usually being out-negotiated by his three daughters, hosting very serious pretend tea parties, or supervising yet another cubby house build in the lounge room.
