Australia's most expensive google AdWords keywords

James Richardson

Sales & Marketing Director | Co-Founder

Posted: 24 Mar 2020

Anyone who has had experience running Google AdWords campaigns knows it can be an expensive game, and over the past few years has become even more so. Unfortunately, this trend will only continue, with demand increasing, and more people turning to online advertising mediums from more traditional options.

Now many of us have seen the data coming out of the USA on the most expensive keywords, if not, head over to Wordstream to check it out.

But what about us? What's the AdWords cost over here in Australia?

Below we have put together a list of some of the most expensive Google keywords. As long as you are not in any of these industries, it should make you feel a little better about your AdWords budgets!


  • Gambling - up to $32
  • Sports Betting: $17.98
  • Betting: $31.85

Travel Insurance

  • Travel insurance - up to $18
  • Travel Insurance Australia: $17.34
  • Travel Insurance: $13.47
  • Annual family travel insurance: $16.42

Real Estate

  • Commercial real estate - up to $15
  • Investment property management: $13.00
  • Renting office space: $15.48
  • Offices for lease: $11.49


  • Superannuation - up to $20
  • SMSF: $22.07
  • DIY super fund: $20.58
  • Superannuation: $11.56

Air Conditioners

  • Air conditioners & Heating - up to $9
  • Commercial air conditioning: $7.85
  • Air conditioning installation: $7.22
  • industrial air conditioners: $8.61

Life Insurance

  • Life insurance - up to $150
  • Life Insurance Quotation: $99.27
  • Life Insurance:  $96.94
  • Life Insurance co: $150.30

Share Trading

  • Share trading - up to $58
  • CFD Trading: $48.47
  • Online Trading: $46.41
  • Online Stock Broker: $42.61

Health Insurance

  • Health insurance - up to $61
  • Health Insurance: $48.93
  • Health Insurance Australia: $44.23
  • Australian Health Insurance: $60.70

Injury Lawyer

  • Personal injury lawyer - up to $119
  • Personal Injury lawyer: $45.48
  • Car accident settlement: $118.27
  • Personal injury law firm: $78.77

Credit Cards

  • Credit card - up to $43
  • Credit Cards: $25.97
  • Low rate credit cards: $56.72
  • Credit card online: $49.51


  • SEO - up to $58
  • SEO: $26.05
  • Search engine optimisation services: $57.61
  • Melbourne search engine optimisation: $35.27

Note: Above data comes directly from Google AdWords Keyword Planner

Any you think we missed? Let us know below in the comments.

James Richardson

Sales & Marketing Director | Co-Founder

Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.

Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Melbourne’s leading SEO agencies.

When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.

Back to blog

Partner with
the real deal

Chat with us today and we’ll get you the results you deserve.