Half of online orders now include free shipping

James Richardson

Sales & Marketing Director | Co-Founder

Posted: 24 Mar 2020

We all know how much growth there has been, and will be in the online retail sector, selling online is a big business that even retail giants like Myer and Harvey Norman are jumping on too. 

Consumers are getting more and more comfortable with buying goods of any kind online, but with that come expectations. Consumers are now understanding their rights as online shoppers, and are increasingly shopping around for an even better deal.

Online-shopping

It comes as no surprise the importance of Free Shipping is a major tipping point for shoppers.

"A lot of consumers are taking free shipping for granted," said ComScore Chairman Gian Fulgoni. Indeed the report also came to the conclusion that 61% consumers are "at least somewhat likely" to cancel their entire purchase if free shipping isn't involved.

As E-commerce hits the highest level as it ever has against retail spending, the perk or expectation of Free Shipping, is even greater. "Free shipping is a major incentive to buy more, as orders with free shipping average around 30% higher in value those that tack on a couple of bucks for transport." 

Does your online store have Free Shipping? Maybe it's time to think about it...


James Richardson

Sales & Marketing Director | Co-Founder

Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.

Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Melbourne’s leading SEO agencies.

When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.

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