3 Golden Rules for Closing Google AdWords Leads

Over the holiday break, like most home owners, I wanted to get a little bit of work done around the house. Like many IT nerds, my skills in the home improvement area are somewhat limited, so I turn to the Internet, and find the experts to get some quotes.

Don't get me wrong, I understand that this time of year is tough. Skeleton staff makes it sometimes difficult to get to everything until everyone returns from holidays. The big thing I found in my attempt to get some quotes was the lack of replies to my enquiries from people paying money for me to see their ads. I am looking to install some wardrobes at my place, so I searched for 'wardrobe installation' in Google and clicked on a couple of ads, and a couple of the organic listings.

I contacted them all with the same details. 3 days went by, and I had 1 phone reply by phone (great response), and 1 very short email reply (this was now a week later). Here is their email reply: "Hi james can u plz call 04xxxxxxxx5were do u live" This led me to 3 very easy rules for how to deal with PPC leads effectively:

1. Answer them as quick as you can This is a race, and you need to finish first. If a customer is contact a few suppliers (and they are), you need to speak to them first. The early bird gets the worm, gets to build my wardrobe, and makes a lasting impression. Even if this is only a short reply saying, 'We will get to you shortly', then I am happy. You can even cheat with a delayed auto-reply that buys you some extra time.

2. Get them sufficient information, and a quote, in a short period of time First contact should always be phone if they give you a phone number. If you can arrange a face to face, if that suits the product, thats ideal. If not, a proposal document, and supporting information, and a quote needs to be emailed to the customer within 24 hours (preferably the same day).

3. Follow up Don't just send out your quotes and then wait for them to come back in. It takes persistence and quite a few lines of communication to close a deal - so stick with it.

This is the basics, and there is obviously lots more to it, but many businesses by just implementing these points, will improve the Google Adwords conversion rates dramatically. If you are spending money to get customers to your website, make sure the process to follow through these leads is up to scratch.

About James

James Richardson started his online career running online Sports Fan sites (luckily none are still online today), with the pinnacle being a write up in the Sunday Herald Sun 'Wired' column. Running several successful online websites and businesses himself, he is well placed at understanding what your business needs.


  • AFL Logo
  • Reece Logo
  • COTD Logo
  • RFC Logo
  • Victorian Government Logo
  • BounceINC Logo
  • Melbourne Stars Logo
  • Mitre10 Logo
  • Kidspot Logo
  • Hudsons Coffee Logo

We’re real people! Meet the Optimising team!

The Optimising Team

Optimising Logo

Optimising are a Melbourne based SEO and Web Design company. Launched in early 2008, we have brought together years of experience in Online Marketing and Website Design.

We have assisted clients all over Australia with innovative online organic and paid marketing techniques, the latest in social media, and the creation of high performing websites.

+ Click here for more!

Get In Touch

Melbourne Map IconMelbourne Head Office
1/345 Punt Road
Richmond VIC 3121

Map IconGold Coast SEO Office
Suite 511, 15 Albert Ave,
Broadbeach QLD 4218

Map IconSydney SEO Office
Suite 64, 246 Pacific Highway,
Crows Nest NSW 2065