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Bing and Yahoo losing US market share: Are we next?

Photo of James Richardson

James Richardson

Co-Founder & Partnerships

Posted: 24 Mar 2020

Some interesting numbers just released in the US, according to web analytics firm Statcounter, Bing has just registered its first in market share since launch day, losing 1% of the search market in the US during September 2009. Market share fell from 8.51% to 9.64% in August. Yahoo also showed a decline going from 9.40 % to 10.50 % during the same month.

Bing has prided itself on fast growth and hussle, with this decline the question must be asked, was Bing just a small blip on the radar of Google dominance?

It will come as no surprise, the lucky recipient of those two search market share points! As per StatsCounter the Data is based on an analysis of 4.6 billion search engine referring clicks (1.1 billion from the US) which were collected during the period September 2008 to September 2009 from the StatsCounter network of over three million websites. 

Is Bing here to stay? And how much longer can Yahoo keep up in the game? See our previous post on 'Bing GAINING market share in Australia...'


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Photo of James Richardson

James Richardson

Co-Founder & Partnerships

Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.

Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.

When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.


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