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11 Feb 18

Reddit Secret Santa: The Biggest Secret Santa in the World

Every year at the start of October, a reminder email hits my inbox - “Organise Secret Santa”. It’s a pretty well known fact around the office that when it comes to Secret Santa, or Kris Kringle, or “Wichteln” as my German friends refer to it, no one gets more excited than I do. So it was o...

29 Jan 18

UTM Codes - the secret to better campaign tracking

Businesses tend to run a variety of online marketing initiatives as part of their overall digital strategy. Whether it be paid, email, social, organic, or the many other channels used to communicate a message as part of a campaign. Knowing what each channel specifically contributes to traf...

16 Nov 17

2017 Australian Web Awards

The AWIA Australian Web Awards allows Australian digital agencies to submit their most innovative client work and be recognised by their peers (a rare thing). This year, after many years of being an outside admirer, I decided to put my hand up to be a judge on the panel. I felt the skills ...

01 Nov 17

Local Guides Summit 2017 Recap

Optimising Alumni Lachie Wells takes us to Google Maps HQ This month, I had the huge honour of being flown to San Francisco to join 150 Google Maps power users from 62 countries, and more than 60 Googlers, for the second ever Local Guides Summit. It was a crazy but incredibly informative f...

06 Oct 17

Google finds a new home in Australia

The $199 Google Home is the long-awaited smart home speaker from the World’s best-known search-and-everything-else-on-the-internet company. If you want to boil it down, it’s essentially the Google Assistant tech straight out of the Google Pixel and other top-of-the-line Android phones, plu...

18 Sep 17

Our New Video Studio Setup

We have been doing video reports for our SEO & PPC customers for a couple of years now. We realised other SEO agencies were making out SEO to be some sort of mystery artform as an excuse to hide whatever dodgy work they were doing, so to buck this trend, we had our Account Managers run...

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